Scentre Group, owner and operator of Westfield shopping centre, has revealed the latest mini-documentary in a series created for its “Fashion Obsessed” AW15 campaign, featuring recently appointed Westfield Style Ambassador, Dannii Minogue.
Minogue joins international fashion heavy-weight Derek Blasberg, Alexa Chung and Australian model turned actress Abbey Lee. The video content, supported with paid media from Monday 4 May, also coincides with the announcement of Dannii Minogue’s “Fashion Obsessed” in-centre appearance dates and locations.
Minogue will appear at Westfield Parramatta (NSW) on Thursday 23 April, Westfield Garden City (QLD) on Sunday 26 April and Westfield Fountain Gate (VIC) on Thursday 30 April to share expert advice and reveal her top Westfield looks.
Minogue said: “It is an honour to be Westfield’s AW15 Style Ambassador. I’m so excited to reveal my must-have buys of the season to Westfield shoppers around the country.
“The most exciting thing about a new season is feeding your fashion obsession – whether you have a penchant for precious fabrics, adore seventies prints or love lashings of leather, this Autumn Winter, Westfield has the season’s most coveted trends covered.
“I’m very much looking forward to meeting fellow fashion devotees and sharing my latest fashion obsessions along with some fun fashion flashbacks from my very own personal wardrobe.”
Sarah Cleggett, general manager marketing at Scentre Group said: “We’re excited to share the fashion obsessions and confessions of Dannii Minogue with Westfield shoppers. As a popular Australian style icon, Dannii’s approach to fashion is inspiring and we look forward to revealing her favourite looks of the season.”
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]