Fairfax Media’s Good Food and Dan Murphy’s have launched a content partnership.
Running across print, digital, social and mobile, the partnership will provide audiences with a food and drink matching capability. There is also an engaging content series which will be aligned to different lifestyle occasions.
Fairfax Media group director of life media, Melina Cruickshank said: “This is a smart example of deep brand integration that adds value to Good Food’s fast-growing audiences. Our readers are just as passionate about drinks as they are about good food.”
Woolworths Liquor Group, General Manager of Marketing Andrew Hicks said: “We are thrilled to partner with Australia’s leading authority on food and wine to bring Dan Murphy’s knowledge and experience to its audiences, further enhancing our position as a trusted drinks adviser. Good Food brings people together for occasions, whether it’s a meal in the comfort of your home or dining out with friends, which is the perfect fit with our lifestyle brand positioning.”