CX Agency GHO Launches App To Help Manage Addiction

Hand is turning a dice as symbol to have hope instead of dope
SHARE
THIS



GHO Sydney and The University of Wollongong have teamed up with SMART Recovery Australia to launch Smart Track, an app that helps people manage addictive behaviours. The app allows users to log their urges, set goals, track their progress and access helpful resources.

Smart Track is an extension of SMART Recovery Australia’s program of weekly in-person group meetings, where people with any form of addictive behaviour – drugs, alcohol, cigarettes, gambling, food, shopping, the Internet and more – can seek help.

GHO worked closely with program participants and facilitators across NSW, working with SMART Recovery Australia and The University of Wollongong on the user experience, visual design, and development of the app.

Smart Track forms part of a research project conducted by SMART Recovery Australia and The University of Wollongong, along with The University of Newcastle, The University of New South Wales, The University of Queensland, Monash University, Harvard University and King’s College London.

Peter Kelly, associate professor at The University of Wollongong, said: “Addiction is something that affects millions of Australians every single year. Understanding is the first step towards a solution, and this app allows our team to gain a clear understanding of how addiction appears in our everyday lives.”

Ryan Chao, GHO’s creative director, said: “GHO Sydney is proud to have helped create the Smart Track app, which employs a human-centred approach to get feedback directly from the people accessing the SMART Recovery groups. This really helped validate our design decisions.

“Smart Track makes it possible to access SMART Recovery from the palm of your hands 24/7, whenever an urge might occur.”

SMART Recovery is a practical and solution-focused program designed to give those struggling with addictive behaviours a toolbox of coping strategies that they can use daily to achieve their goals.

Speaking about the Smart Track project, SMART Recovery Australia’s executive director Ryan McGlaughlin said: “Routine Outcome Monitoring (ROM) is a useful and well-recognised therapeutic tool in addiction management. GHO has been instrumental in building a world-first user-driven ROM system, which is available around the clock to anyone who needs it.”

Funding for this research was provided by the NSW Ministry of Health under the NSW Health Alcohol and Other Drugs Early Intervention Innovation Grant Scheme.

Smart Track is available free of charge and is available on both IOS and Android devices.

Please login with linkedin to comment

addiction GHO Sydney university of wollongong

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]