Tourism Western Australia, Australia’s South West and Cummins&Partners have launched their latest project, the Live Stream Stream to promote the Southern Forests Region of Western Australia.
Following the bushfires that affected the Southern Forests Region earlier this year, Cummins&Partners was tasked with developing a way to show West Australians that the area was ready to once again welcome visitors. Executive creative director, Jim Ingram, said, “Still images can be faked or out-of-date. So what better way to show the Southern Forests Region was alive and well then to show it live and well.”
Tourism WA CEO, Stephanie Buckland, added: “Tourism WA and Australia’s South West have been working together to develop and implement a recovery campaign that encourages visitation to the area. We hope that this ‘live stream’ will reveal how the Southern Forests Region still has a range of great nature-based experiences and so offers a relaxing local get-away.”
Appearing as a home page takeover on watoday.com.au, the ‘Live Stream Stream’ is the first time live streaming through an advertising banner has been developed in Australia. Cummins&Partners worked closely with Fairfax, publishers of WA Today, to successfully live-stream from The Cascades in the Gloucester National Park, about three and a half hours south of Perth.
View the Live Stream Stream here: http://www.watoday.com.au/
Credits
Cummins&Partners
Executive Creative Directors: Ben Couzens & Jim Ingram
Creative Director: Doogie Chapman
Creative Team: Tom Vizard & Gil Benjamin
Managing Director: Tom Ward
Planning Director: Virginia Pracht
Senior Integration Director – Ollie Ward
Integration Manager – Shane Mitropoulos
Agency Producer – Katherine Muir
Digital Producer – Jacqui Rechtman
Digital Designer – Tony Zourkas
Rapid TV
Camera Op / DP: Rick Smart
Satellite Operator: Nick Manolios
For more information please call Tom Ward, MD Cummins&Partners, 0400 397 162
