Cover-More Travel Insurance On The Hunt For Ultimate Traveller In New Campaign

Cover-More Travel Insurance On The Hunt For Ultimate Traveller In New Campaign
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Travel insurance and medical assistance company Cover-More has launched the search to find the Ultimate Traveller.

Working with PR agency Bec Brown Communications on a traditional media and social media campaign, the competition will generate authentic content marketing for Australia’s largest travel insurer celebrates Cover-More’s YouTube channel hitting two million views and over 1000 subscribers.

Designed to capture the imagination of the millions of Aussies who love nothing more than heading off on local, interstate or international adventures, Cover-More Travel Insurance wants travel lovers to film and share their passion for adventure for a chance to win big.

Just by recording and sharing a ‘selfie traveller’ video  enjoying an adventure, entrants can win a travel adventure to the value of $10,000. There are also GoPro Hero4 and GoPro Hero3+ cameras up for grabs.

Forget flash and fancy jet-setting (though they’re options too) all entrants need to do to be in the running to win is show a passion for travel and a keen sense of fun and adventure.

Video entries can be as simple or as complicated, funny or serious as entrants want to make them.

Maybe it’s an epic journey home from work, or having a foodie adventure at a favourite café or market. Perhaps  boarding a boat for an adventure-packed day trip or a plane heading to an amazing destination. Whatever it is, Cover-More want to see the action.

Entries are open now and close on 30 June 2015. Winners will be announced in July 2015.

For those who don’t have time to make a video of your travel adventures, there are still incentives to enter, by liking Cover-More’s social media pages through the competition website to go the draw to win one of 10x GoPro Hero3+ cameras.

Dan, Cover-More’s travel video blogger, has shared his top tips on how to create your best Ultimate Traveller video.

Dan won the Cover-More “Essence of Travel” competition a few years ago and has since been around the world and sharing his adventures on Cover-More’s YouTube channel. He’s also been one of the 1.8 million travellers Cover-More protects every year.

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Clemenger BBDO Sydney David Gngell Dentsu

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