This lunar month, beer brand Corona is sending messages to Brisbane residents from where they would rather be through surf report updates on outdoor media company goa’s Electronic Messaging Centre (EMC) network.
The campaign features some of the world’s best breaks – from Bells Beach to Snapper Rocks and even Mexico. The data is updated twice a day across goa’s exclusive inventory over the 28 days.
The campaign was developed by Corona’s media agency, Bohemia Group and creative agency, MC Creative.
goa’s national sales and marketing manager, Meg McGinty said: “This is a fantastic example of how something so simple can really bring a campaign to life. By using data that adds value to their target market, Corona has been able to really engage their audience on an aspirational level.”
