Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients. The change follows a period of significant growth for the independent Sydney creative agency which has seen it bolster its ranks with six new appointments.
Christian Finucane, co-founder and creative partner at The Core Agency said, “The last couple of years have seen our client partnerships flourish and we now provide a much broader range of services to some of Australia’s major brands.
“With more than 20 staff, The Core Agency name better communicates the breadth of that talent and our expertise in delivering creative work that delivers results for brands.”
Coinciding with the rebrand, The Core Agency has made a series of hires, including the addition of three creatives. Dave Glen joins as senior copywriter with partner Simone Parravicini as senior art director. Senior copywriter Misa McConnell, production director Deepali Dabral, digital designer Eve Lau and account manager Amy Barnes round out the new hires.
The appointments follow the recent wins of the Australian Nursing & Midwifery Federation and The Fred Hollows Foundation, as well as expanded remits from existing clients QBE Insurance, Sydney Airport Parking and RSVP.
Senior copywriter Dave Glen has 15 years’ experience at agencies such as The Campaign Palace, M&C Saatchi, Momentum Worldwide and DDB. His creative achievements include the digitally-led ‘30 Nights of Nookie’ campaign for Durex. His partner, senior art director Simone Parravicini, hails from Italy, where he studied design and visual communications, before spending four years working at Leo Burnett on their two largest clients, McDonalds and P&G. His Australian agency experience includes Droga5 and Momentum Worldwide.
The Core Agency has brought senior copywriter Misa McConnell over from New Zealand, where she worked at some of the country’s most regarded creative agencies including Colenso BBDO and DDB, writing award-winning campaigns for McDonald’s, Visa and Vodafone.
Deepali Dabral has led production departments at agencies in both Australia and overseas. Throughout her career which spans Australia, Singapore, Hong Kong and China, she has developed and implemented production solutions for major global brands across automotive, logistics, luxury goods and FMCG. Over the past decade, Deepali has worked in agencies including Clemenger BBDO, Ogilvy and Bite/Text100.
Eve Lau joins the agency as digital designer from Woolworths, where she worked in their in-house creative studio on brands including Dan Murphy’s, CellarMasters and the New Zealand Wine Society.
Account manager Amy Barnes will join the agency’s team working with QBE Insurance. Before coming to Australia she was working in the UK on brands including Samsung, Speedo and Asda.
Jon Skinner, co-founder and creative partner said, “The Core Agency continues to attract ambitious brands, plus the results we’re achieving with our existing partners has led to them broadening our remit. So, we’re in the fortunate position to expand our team with a gang of super talented people who will help our clients and the agency continue to grow.”
The string of recent new appointments follows the promotion of Jane Callister to managing director in February.
Picture from left to right: Misa McConnell, Amy Barnes, Eve Law, Dave Glen, Deepali Dabral, Simo Parravicini.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]