Never thought you’d see the glitz and glamor of a high-class musical combine forces with a leading fin tech? In its first major creative work in twelve months, Compare the Market went to extraordinary lengths to bring audiences its latest TVC.
When we last saw Aleksandr and Sergei they were being rescued by Dame Edna Everage. This time, they had to contend with a tricky co-star – COVID-19. To bring the next installment of the meerkat’s story to life, production had to move to Lisbon to escape COVID lockdown restrictions.
But despite its best efforts to bring them down (including nights shifts, surgical masks and physically distanced Portuguese dancers) Aleksandr and Sergei came out on top with jazz paws in full effect.
Meerkat Mondays celebrates the launch of an innovative new membership program with the support of a launch campaign created by VCCP.
In the TVC, we find meerkats Aleksandr and Sergei flanked by a team of Broadway dancers as they banish the blues, turning Mondays into fundays with a big stage number. Meerkat Mondays is accessible via the Compare the Market website and the Simples App.
Customers who buy eligible products become members for six months and are then able to access Meerkat Mondays and play for a share of more than $20,000 in prizes every week. New prizes become available every Monday and members can win more than once – everything from gift cards and iPhones through to the highly sought after Playstation 5s and 82” TVs.
There are even four Mini Coopers up for grabs in our major prize draws!
The launch TV campaign is supported by OOH, radio, OLV and social activity.
Compare the Market’s General Manager – Brand, Michael Goodhew said, “Meerkat Mondays is a really fun and rewarding way to engage with our customers.”
“Compare the Market has always been about helping Australians look for a better deal in a way that’s Simples. Now with Meerkat Mondays it can be Simples and rewarding – it’s a win-win!”
VCCP Creative Director, Paul Sharp said, “I’m usually more movie than musical, but dancing meerkats in sparkly suits is definitely a happy place.”
Please login with linkedin to comment
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]