Luna Park Sydney launched its summer TV campaign featuring 9-year-old Alexander, who describes himself as the ‘world’s biggest fan’ of the amusement park.
Alexander was discovered after he created a very detailed presentation of Luna Park for his primary school, completely unprompted. Impressively, he is able to recite almost encyclopaedic knowledge of Luna’s management history — including the installation date of every ride.
Common Ventures, which was responsible for all stages of creative and production, developed the 30 and 15-second spots for launch over the school holidays and the Christmas break.
As well as creating a primary school presentation, Alexander visited the iconic theme park on its 87th birthday, simply because it was something he needed to do, meeting the company’s CEO John Hughes.
Directed by James Crawley, Common Ventures’ Creative Director and filmmaker, the TVC gives us a peek into Alexander’s imagination, as he tries to harness the energy of his favourite place in the whole world, Sydney’s Luna Park.
The campaign, “Just for Fun” opens in his bedroom, adorned with merchandise that could only be obtained by a super fan.
Despite Alexander’s best efforts to describe the theme park off the top of his head, it’s just not enough, and he concludes that “there’s nothing better than the real thing.”
Alexander’s face then lights up with joy as he wanders around the theme park for real.
Luna Park head of marketing, Michelle Rowling, said: “The essence of Luna Park is more than just rides and amusements, it’s the overall feeling evoked by being there, it’s no easy feat to capture this in an ad but luckily we had the incredible Alexander to do it for us with his energy and vigour harnessed expertly by the Common Ventures team.”
Common Ventures creative director, James Crawley, said: “Agencies don’t always relish the last
minute job moments before Christmas – but this was a pleasure! Alexander is a born performer and
a wonderful ambassador for one of the happiest places in Sydney.”
