Data-driven marketing agency, Columbus, A Merkle Company has appointed Rich Conway as Group Client Partner in NSW.
Conway will lead a large-scale team and head up Columbus’ integrated solutions across Virgin Australia and a number of key Australian brands.
With more than seven years of industry experience, Conway joins Columbus from Reprise Digital where he was Head of Market and Clients (NSW & QLD).
Conway has an extensive track record in creating value for clients through performance marketing solutions with some of Australia’s biggest clients including ING Bank, Tourism Australia, Cathay Pacific, Johnson and Johnson and Lego.
Conway will play a pivotal role for Columbus to continue to deliver best in market digital solutions across SEM, SEO, Programmatic, Content, Data, Affiliates and Social.
National managing director Mitchell McBeath said: “Rich has been a well-respected industry leader for some time now and has an excellent reputation within the performance marketing space.
“It’s a rare find to bring in talent that truly understands how each digital solution complements one another to drive bottom-line performance and growth for our clients.
“Our Sydney market has continued to grow in 2018 on the back of impressive client momentum so it’s an exciting time for Rich and our clients heading into 2019”.
Conway said: “It’s great to join a business that is adapting at pace to the evolving needs of our clients. DAN’s acquisition of Merkle has brought truly significant scale and potential to Columbus.
“I am excited to continue to deliver the most progressive product in market to achieve the business outcomes our clients are seeking.