Last night Patts Y&R celebrated the screening of Australia’s Next Top Model episode 8 sponsored by Colgate, its client of over 80 years.
The Colgate Optic White episode premiered on FOX8 at 7.30pm and challenged contestants to show their ability to model for a real life advertising campaign. They undertook a live casting competition as well as a ‘moving runway’ challenge to demonstrate their confidence and composure under pressure.
GPY&R art director Brad Stapleton and Colgate Optic White brand manager Tina Kim judged the Colgate Optic White challenge and selected Lucy as the new face of Colgate Optic White. In the coming year Lucy will appear in a nationwide print and digital campaign.
Kim said, “2015 marks Colgate’s third year as major sponsor of Australia’s Next Top Model. With a mutual understanding that it’s about brand prominence and integration, not just product placement, the partnership grows stronger, bigger and better each year. We amplified relevant content and the ANTM association via Facebook, Twitter and in-store to deliver Colgate Optic White’s best ever sales result.”
On judging, Stapleton noted, “Beauty and confidence are two of the key brand pillars for Colgate Optic White and we found natural synergy with Lucy, in bringing a bright smile to life.”
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Zoe Aitken (main photo) is the head of consulting at leading behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In her latest post for B&T, Aitken offers expert tips if 2021 (and you know what) has left your creative juices baked… Fear and […]
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]
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Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]
During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]