B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Colgate Brightens Up Australia’s Next Top Model
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Colgate Brightens Up Australia’s Next Top Model
Media

Colgate Brightens Up Australia’s Next Top Model

Amity Harrold
Published on: 19th June 2015 at 11:14 AM
Amity Harrold
Share
2 Min Read
SHARE

Last night Patts Y&R celebrated the screening of Australia’s Next Top Model episode 8 sponsored by Colgate, its client of over 80 years.

The Colgate Optic White episode premiered on FOX8 at 7.30pm and challenged contestants to show their ability to model for a real life advertising campaign. They undertook a live casting competition as well as a ‘moving runway’ challenge to demonstrate their confidence and composure under pressure.

Colgate

GPY&R art director Brad Stapleton and Colgate Optic White brand manager Tina Kim judged the Colgate Optic White challenge and selected Lucy as the new face of Colgate Optic White. In the coming year Lucy will appear in a nationwide print and digital campaign.

Kim said, “2015 marks Colgate’s third year as major sponsor of Australia’s Next Top Model. With a mutual understanding that it’s about brand prominence and integration, not just product placement, the partnership grows stronger, bigger and better each year. We amplified relevant content and the ANTM association via Facebook, Twitter and in-store to deliver Colgate Optic White’s best ever sales result.”

On judging, Stapleton noted, “Beauty and confidence are two of the key brand pillars for Colgate Optic White and we found natural synergy with Lucy, in bringing a bright smile to life.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ADMA AC&E Awards, pr awards asia 2015
Share

Latest News

Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
Carat & The South Australian Tourism Commission Continue Their partnership With ‘The Simple Pleasures Guide To Winter
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?