Coca-cola has been using Promoted Tweets that show up in Twitter feeds which addresses the user by their first name.
This latest tailored advertising is a part of the very popular “Share A Coke’ campaign, which includes personalised Coke products with someone’s name. The Twitter ad reads: “Hey (NAME), #ShareACoke is back! Order…”
Have you received a promoted tweet from Coca-cola with your name on it? Tweet us the screenshot @bandt
