CNBC, the world’s leading business and financial news network, has appointed WeThinkMedia to exclusively represent its advertising business in Australia and New Zealand, effective immediately.
As Australia’s largest independent media representation business, WeThinkMedia is ideally positioned to help local advertisers and agencies access CNBC’s highly driven and successful audience across a diverse platform that includes broadcast, online, branded content, social media and events.
CNBC International VP APAC ad sales and client partnerships Emma Sirca said: “CNBC remains the number one business and financial news network across the region, with a dedicated news bureau in Sydney focusing on telling the Australian business story to our global audience.
“With consistently strong double-digit audience growth year-on-year in both our TV viewership and online readers in Australia, we made the decision to increase our commercial presence in this key market.
“We’re delighted to be partnering with WeThinkMedia to allow easier access for even more Australian clients to engage our network’s influential C-suite audience.”
WeThinkMedia founder and director Peter Wiltshire (featured image) said: “CNBC offers advertisers direct access to a high value, high yield audience.
“These aspirational, affluent, influential and decisive consumers turn to CNBC to both stay informed and to get ahead: some 84 per cent of CNBC’s audience take action upon seeing the content – whether making a business decision; buying or selling shares; conducting further research on a company, market or issue; or discussing the subject matter with others.
“The early market response has been fantastic as we present the CNBC offer to advertisers.”
With a mission to help influential and aspirational people make astute decisions to get ahead, CNBC enables audiences to keep up with the latest business and financial news through a diverse network that spans traditional and emerging channels:
- Television, with CNBC flagship programs such as Squawk Box, Squawk on the Street and Capital Connection. Across Australia and New Zealand, CNBC is available in over 3 million households and more than 20,000 hotel rooms on Foxtel and Sky TV.
- Online: CNBC.com is the world’s #1 business news publisher and unique visitors in the Asia-Pacific region rose by 43 per cent year-on-year. CNBC.com attracts 1.1 million monthly unique visitors from Australia and New Zealand alone.
- Podcasts, with 2.6 million downloads/listens worldwide per month.
- Facebook and Instagram headlines in story format (15-second reads).
- Social video journalism through CNBC’s Explains and Reports 3-minute video series.
- On-ground events, featuring influential speakers, interactive forums and premium networking opportunities.
CNBC joins WeThinkMedia’s portfolio of leading media brands that includes The New York Times, New Zealand digital outdoor company LUMO, and foundation client MediaWorks New Zealand.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]