Chime’s Research Arm Launches New Applications In Australia

Chime’s Research Arm Launches New Applications In Australia
SHARE
THIS



International market research agency, Chime Insight & Engagement Group, has launched its PowerProbe and PowerCode applications in Australia.

Chime Insight & Engagement Group is utilising Confirmit Horizons’ multi-channel solutions and fast, secure local Software-as-a-Service (SaaS) environment. These provide Australian businesses with small or large scale telephone, personal, online and interactive voice response surveys 24/7 and in real time.

Crispin Beale, chief executive of Chime Insight & Engagement Group, said the company’s expansion into Australia was a natural progression due to high client demand for global research and the growing importance of the Australian and Asia-Pacific markets.

“PowerProbe and PowerCode have changed the way consumer insights are gathered and reported by merging traditional methods with sophisticated new technologies such as geo-location, eye and path tracking,” Beale said.

“These programmes enable us to conduct tailored, sophisticated interviews which deliver high quality, actionable insights in real-time.

“Confirmit Horizons provides the multi-channel capabilities we need to maintain this high level of respondent engagement.”

Floyd McMillan Chime Insight & Engagement Group managing director Australia, said Confirmit’s Horizons solution and dedicated SaaS site were critical to providing clients with fast, safe and highly flexible services.

“It is clearly incredibly important in this age of heightened security to have a safe, secure local SaaS environment,” McMillan said.

“Our clients are reassured by the fact we are able to give them confidence through our use of Confirmit solutions.”

Chris Breslin, Confirmit manager Australia said Chime Insight & EngagementGroup’s expansion into the Australian market reflects global recognition of the growing importance of customer experience.

Chris Breslin

Chris Breslin

“Insight teams and Market Research professionals are now demanding streamlined processes to provide actionable insight that can enhance the customer experience and support timely decision making,” Breslin said.

“Confirmit Horizons provides the multi-channel capabilities they require to maintain a high level of respondent engagement.

“Interviewers can switch from mode to mode very quickly, ensuring respondents are able to complete surveys using the channel most appropriate to them, at the most convenient time.”

Please login with linkedin to comment

brandalism Source: Google Shopping Data

Latest News

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine
ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]