International market research agency, Chime Insight & Engagement Group, has launched its PowerProbe and PowerCode applications in Australia.

Chime Insight & Engagement Group is utilising Confirmit Horizons’ multi-channel solutions and fast, secure local Software-as-a-Service (SaaS) environment. These provide Australian businesses with small or large scale telephone, personal, online and interactive voice response surveys 24/7 and in real time.

Crispin Beale, chief executive of Chime Insight & Engagement Group, said the company’s expansion into Australia was a natural progression due to high client demand for global research and the growing importance of the Australian and Asia-Pacific markets.

“PowerProbe and PowerCode have changed the way consumer insights are gathered and reported by merging traditional methods with sophisticated new technologies such as geo-location, eye and path tracking,” Beale said.

“These programmes enable us to conduct tailored, sophisticated interviews which deliver high quality, actionable insights in real-time.

“Confirmit Horizons provides the multi-channel capabilities we need to maintain this high level of respondent engagement.”

Floyd McMillan Chime Insight & Engagement Group managing director Australia, said Confirmit’s Horizons solution and dedicated SaaS site were critical to providing clients with fast, safe and highly flexible services.

“It is clearly incredibly important in this age of heightened security to have a safe, secure local SaaS environment,” McMillan said.

“Our clients are reassured by the fact we are able to give them confidence through our use of Confirmit solutions.”

Chris Breslin, Confirmit manager Australia said Chime Insight & EngagementGroup’s expansion into the Australian market reflects global recognition of the growing importance of customer experience.

“Insight teams and Market Research professionals are now demanding streamlined processes to provide actionable insight that can enhance the customer experience and support timely decision making,” Breslin said.

“Confirmit Horizons provides the multi-channel capabilities they require to maintain a high level of respondent engagement.

“Interviewers can switch from mode to mode very quickly, ensuring respondents are able to complete surveys using the channel most appropriate to them, at the most convenient time.”