Check Out Getty’s 17 Stunning Images For The United Nations Global Goals Campaign

  • Urban greening plan
  • Office equipment making graph line
  • Portrait of girl dressed as a superhero
  • Indian schoolchildren washing at village school
  • Multiple exposure image of skyline at night
  • handshake with moss
  • MUZAFFARABAD, PAKISTAN-OCTOBER 27: Pakistani children start their first day of school in a make-shift schol along the road in a tent city in Muzaffarabad, Pakistan controlled Kashmir October 27,2005. The current death toll is now believed to be over 54,000 from the South Asian earthquake that happened over 2 weeks ago. Over 3 million people are without proper shelter and aid organizations including the U.N are warning that thousands could die in remote mountainous regions as Winter approaches. Atleast 1,400 died in Indian-Kashmir. 
(photo by Paula Bronstein /Getty Images)
  • Group of eight people reaching for slice of cake, close-up, overhead view
  • Three peoples hands and arms forming a triangle
  • Two polio drops of safety
  • High angle view of circle of bare feet of children
  • Eco power wind turbines
  • getty6
  • getty5
  • getty3
  • getty2
  • getty1
1 / 17
SHARE
THIS



Visual communications company Getty Images, has unveiled 17 iconic images to help draw attention to the UN Global Goals – a series of 17 ambitious targets to end extreme poverty, fight inequality and injustice as well as tackle climate change, by 2030.

All images in the gallery above are credited to Getty Images. Spearheaded by Project Everyone, the brainchild of British filmmaker, humanitarian and campaigner Richard Curtis, the Global Goals campaign is set to be the biggest advertising campaign of all time. Aiming to reach seven billion people in seven days, the campaign runs from 25th September, 2015, when 193 world leaders will adopt these Global Goals at the United Nations Headquarters in New York.

As a founding partner, Getty Images has been working with Project Everyone giving them unfettered access to its award-winning imagery and best-in-class photographers to help the campaign reach, connect and engage groups across the world.

Getty Images’ premium content is featuring in 100,000 advertisements around the world, bringing the global goals messages to life in iconic locations such as Times Square, Piccadilly Circus and The Petronas Tower in Kuala Lumpur. “Imagery is a critical part of the Global Goals campaign,” said Susan Smith Ellis, chief marketing officer at Getty Images.

“Images transcend language and are universally understood, making them highly evocative.  They are the lingua franca of our time. Reaching seven billion people in seven days is an audacious undertaking and it is the power of our images that helps to make this possible.  Getty Images is proud to be using its library of creative and editorial imagery to help spread the word about the Global Goals.”

Selected from among Getty Images’ almost 200 million assets, powerful creative and editorial imagery and video is being used across the Global Goals campaign advertising efforts, including billboards, digital, websites and social media short films. Getty Images’ industry-leading photographers will also document all the event activations, including the Global Citizen Festival that took place in New York on 26th September and, in a world first, captured a 360-degree image of the General Assembly in session.

The Global Goals campaign will reach all corners of the world with a huge programme of events and partnerships that Getty Images has supported including:

  • Imagery and video featured in 100,000 static and animated bill boards globally – from Times Square to Piccadilly Circus to The Petronas Tower in Kuala Lumpur
  • Content for “No Point Going Half Way”, a short film directed by British Film Director and Humanitarian Richard Curtis
  • Video content provided for Stephen Hawking’s “To save the world we need everyone to tell everyone” video message for Global Goals
  • An outdoor exhibition of the Global Goals imagery at the Tokyo International Photography Festival October 9th to 18th 2015
  • Editorial coverage of the launch of the campaign at the UN General Assembly and also the Global Citizen Festival held on 26th September in Central Park, New York. In a world first, Getty Images is captured a 360 degree image of the General Assembly in session
  • Digital content to support the World’s Largest Lesson; a lesson taught to children across the world in partnership with UNICEF
  • Getty Images’ own Beneath the Surface campaign that includes impactful imagery chosen by Chairman and Co-founder Jonathan Klein to highlight how imagery can change the world.

The iconic 17 images unveiled by Getty Images to help draw attention to the Global Goals are:

  1. No poverty – Award-winning Getty Images photographer Mario Tama is based in Brazil, where he documents life in the favelas and the country’s “slavery road” along which thousands of people are trafficked and made to work without pay.
  2. Zero hunger – Women selling vegetables in Central Market in Kota Bharu, Malaysia by Getty Images Prestige photographer Jesse Warren.
  3. Good health and well-being – A young girl in India receiving anti-polio vaccination drops by photographer Ramesh Lalwani.
  4. Quality education – Award-winning Getty Images Reportage photographer Paula Bronstein captured this image of school children in Muzaffarabad, Pakistan in 2005. The children are beginning their first day of class in a makeshift school, two weeks after a devastating earthquake killed more than 50,000 people in the region.
  5. Gender equality – This portrait of a girl dressed as a superhero comes from Getty Images’ Lean In Collection, a curation of images devoted to the powerful depiction of women, girls and the communities who support them.
  6. Clean water and sanitation – Getty Images Prestige photographer Anne Henly captures Indian schoolchildren washing their hands and faces at their village school outside Bandhavgarh.
  7. Affordable and clean energy – Wind turbines by Maria Wachala represent modern energy and sustainability.
  8. Decent work and economic growth – This clever take on a graph line made from everyday objects is a creative way of illustrating the concepts of business and finance.
  9. Industry, innovation and infrastructure – This image of the Melbourne skyline in Australia also represents a trend in imagery called “Future Unknown”. It’s a creative revolution where image-makers are rejecting nostalgia and designing a new visual aesthetic: a technology-centered future.
  10. Reduced inequalities – An unexpected take on a serious concept by photographer Dimitri Vervitsiotis, illustrating togetherness as much as it represents equality.
  11. Sustainable cities and communities – Getty Images’ Prestige photographer Tim Robberts re-imagines New York City covered in trees in this conceptual image.
  12. Responsible consumption and production – This photo by Getty Images photographer Hiroshi Watanabe illustrates concepts of consumption, environmental conservation and sustainability in a fresh way, using CGI technology and the “streets” of Tokyo for inspiration.
  13. Climate action – This photograph from Getty Images photographer Henrik Sorensen perfectly represents the need to improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
  14. Life below water – A green sea turtle seen snorkeling underwater on coral reef in Maui, Hawaii.
  15. Life on land – Award-winning Getty Images Reportage photographer Brent Stirton often focuses on conservation issues, and his images of a slain silverback gorilla in the Democratic Republic of Congo are a particularly strong example of his work and have helped raise over $50 million for gorilla conservation.
  16. Peace and justice strong institutions – This image by Getty Images photographer Randy Plett is simple and beautiful, using children’s feet to illustrate concepts of togetherness, friendship and connection.
  17. Partnerships for the goals – Partnership, cooperation and international support are key to making the Global Goals a reality.

Please login with linkedin to comment

Magazizne The Newspaper Works

Latest News

Woman hand using modern laptop computer to connect with live streaming video on social network
  • Technology

Xandr Sees 125% Lift In Video Spend

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases.

Taboola Acquires Connexity For $1 Billion
  • Technology

Taboola Acquires Connexity For $1 Billion

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.

How To Re-Engineer Your Event Mix With ON24
  • Partner Content

How To Re-Engineer Your Event Mix With ON24

As event planners continue to pivot towards digital, the industry has seen the incredible audience reaching capabilities of online events. Providing dynamic, personalised events without the constraints of venue limits has allowed organisers to create new digitl experiences and engagement, aided by new tech. Now, companies are rethinking how to bring in-person event back – […]

by B&T Magazine

B&T Magazine
New Study Shows Advertising In News Outperforms Facebook And YouTube
  • Advertising

New Study Shows Advertising In News Outperforms Facebook And YouTube

The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]

Close-up of female hands touching buttons of black computer keyboard
  • Marketing
  • Media

Australian Freelancers Prefer Writing About Marketing And Finance, According To New Report

ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]