Visual communications company Getty Images, has unveiled 17 iconic images to help draw attention to the UN Global Goals – a series of 17 ambitious targets to end extreme poverty, fight inequality and injustice as well as tackle climate change, by 2030.
All images in the gallery above are credited to Getty Images. Spearheaded by Project Everyone, the brainchild of British filmmaker, humanitarian and campaigner Richard Curtis, the Global Goals campaign is set to be the biggest advertising campaign of all time. Aiming to reach seven billion people in seven days, the campaign runs from 25th September, 2015, when 193 world leaders will adopt these Global Goals at the United Nations Headquarters in New York.
As a founding partner, Getty Images has been working with Project Everyone giving them unfettered access to its award-winning imagery and best-in-class photographers to help the campaign reach, connect and engage groups across the world.
Getty Images’ premium content is featuring in 100,000 advertisements around the world, bringing the global goals messages to life in iconic locations such as Times Square, Piccadilly Circus and The Petronas Tower in Kuala Lumpur. “Imagery is a critical part of the Global Goals campaign,” said Susan Smith Ellis, chief marketing officer at Getty Images.
“Images transcend language and are universally understood, making them highly evocative. They are the lingua franca of our time. Reaching seven billion people in seven days is an audacious undertaking and it is the power of our images that helps to make this possible. Getty Images is proud to be using its library of creative and editorial imagery to help spread the word about the Global Goals.”
Selected from among Getty Images’ almost 200 million assets, powerful creative and editorial imagery and video is being used across the Global Goals campaign advertising efforts, including billboards, digital, websites and social media short films. Getty Images’ industry-leading photographers will also document all the event activations, including the Global Citizen Festival that took place in New York on 26th September and, in a world first, captured a 360-degree image of the General Assembly in session.
The Global Goals campaign will reach all corners of the world with a huge programme of events and partnerships that Getty Images has supported including:
- Imagery and video featured in 100,000 static and animated bill boards globally – from Times Square to Piccadilly Circus to The Petronas Tower in Kuala Lumpur
- Content for “No Point Going Half Way”, a short film directed by British Film Director and Humanitarian Richard Curtis
- Video content provided for Stephen Hawking’s “To save the world we need everyone to tell everyone” video message for Global Goals
- An outdoor exhibition of the Global Goals imagery at the Tokyo International Photography Festival October 9th to 18th 2015
- Editorial coverage of the launch of the campaign at the UN General Assembly and also the Global Citizen Festival held on 26th September in Central Park, New York. In a world first, Getty Images is captured a 360 degree image of the General Assembly in session
- Digital content to support the World’s Largest Lesson; a lesson taught to children across the world in partnership with UNICEF
- Getty Images’ own Beneath the Surface campaign that includes impactful imagery chosen by Chairman and Co-founder Jonathan Klein to highlight how imagery can change the world.