Carnival Unveils Social Campaign Via Red Engine SCC

Carnival Unveils Social Campaign Via Red Engine SCC
SHARE
THIS



Bringing the fun of cruising to new audiences, Carnival Cruise Line has unveiled ‘Little Carnival’, a campaign that serves to remind Australians of the free-spirited family fun to be had on Carnival.

Created by Red Engine SCC, the social campaign coincides with the recent announcement Carnival Splendor is set to arrive in her new home port of Sydney in December 2019, and that Carnival Spirit will be home-ported in Brisbane in 2020.

In the campaign film, audiences are introduced to Little Carnival, a purpose-built pint-sized version of a real cruise ship, equipped with Carnival’s iconic whale tail funnel and famous Green Thunder waterslide.

Little Carnival made its debut appearance around popular Sydney destinations, surprising and delighting unsuspecting passers-by.

Little Carnival is now set to entertain crowds at local family-friendly sporting events and activations, with the aim to bring the fun of a Carnival cruise to new audiences.

Red Engine SCC executive creative director Dan Saunders said, “Carnival Splendor will be the newest and largest ship based in Australia year-round, but she won’t reach our waters until next year.

“While most creative campaigns this year will focus on making things as big as possible, instead we played to Carnival’s strength: their sense of fun.

“We felt that a ‘little ship that was big on fun’ would be perfect to entertain people while keeping social at heart.”

Carnival Cruise Line Australia MD Jayne Andrews added, “We’re all about providing fun and memorable holiday experiences. Red Engine SCC was the driving force to try something new and innovative, and the response has been remarkable.”

 

Please login with linkedin to comment

carnival cruises Red Engine

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]