Bringing the fun of cruising to new audiences, Carnival Cruise Line has unveiled ‘Little Carnival’, a campaign that serves to remind Australians of the free-spirited family fun to be had on Carnival.
Created by Red Engine SCC, the social campaign coincides with the recent announcement Carnival Splendor is set to arrive in her new home port of Sydney in December 2019, and that Carnival Spirit will be home-ported in Brisbane in 2020.
In the campaign film, audiences are introduced to Little Carnival, a purpose-built pint-sized version of a real cruise ship, equipped with Carnival’s iconic whale tail funnel and famous Green Thunder waterslide.
Little Carnival made its debut appearance around popular Sydney destinations, surprising and delighting unsuspecting passers-by.
Little Carnival is now set to entertain crowds at local family-friendly sporting events and activations, with the aim to bring the fun of a Carnival cruise to new audiences.
Red Engine SCC executive creative director Dan Saunders said, “Carnival Splendor will be the newest and largest ship based in Australia year-round, but she won’t reach our waters until next year.
“While most creative campaigns this year will focus on making things as big as possible, instead we played to Carnival’s strength: their sense of fun.
“We felt that a ‘little ship that was big on fun’ would be perfect to entertain people while keeping social at heart.”
Carnival Cruise Line Australia MD Jayne Andrews added, “We’re all about providing fun and memorable holiday experiences. Red Engine SCC was the driving force to try something new and innovative, and the response has been remarkable.”
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