Carat Australia has joined forces with not-for-profit organisation, YGAP, to promote their ‘Polished Man’ campaign, aimed at raising awareness and funds to help put a stop to violence against children.
The Polished Man movement encourages participants to don a single blue painted nail for the month of October as way of prompting conversation around the issue and raising much-needed donations to support recovery and prevention programs globally.
Carat has taken on the media planning and buying responsibilities for ‘Polished Man’ on a pro bono basis, negotiating the donation of over $1.5m in media activity across digital, cinema, OOH, and press.
The partnership has been driven by the agency’s sponsorship and integration division, Connect, who have also assisted in the coordination of this Friday’s ‘Polished Man Gala’, led by Senior Partnership Manager, Hayley Genovesi.
Natalie Kean, head of Carat Connect, joined a raft of famous (and some not-so-famous) faces as a ‘Polished’ ambassador, including actor Chris Hemsworth and comedians Tommy Little, Dave Thornton, and Anthony ‘Lehmo’ Lehmann.
”With one child dying every five minutes as a result of violence, the Polished Man movement is doing incredibly important work – it’s been an honour to be part of bringing it to life,” said Kean. “The response from our media partners has also been amazing; it’s great to see us using our collective power as an industry to get behind such a fantastic cause.”
The campaign, which launches on October 1st, has been made possible by the generous contributions of key media partners including QMS, Seven, Nine, and Ten / MCN.