Carat Australia has been selected as the media agency of record for healthy burger chain Grill’d following a competitive pitch.

With 125 stores around Australia, Grill’d is one of the QSR category’s most exciting and innovative names, with an emphasis on ‘doing good’ as well as ‘being good’. Carat has won their full scope of media responsibilities and will partner with the burger giant, effective immediately.

Carat Melbourne managing director Joseph Pardillo said of the win: “The team has been a huge fan of Grill’d – their burgers and the work they do – for a long time now, so to have the opportunity to work with them as their first agency partner Is fantastic.

“They are a force for good and an exciting category disruptor. We look forward to getting started.”

The announcement follows other recent wins for the agency, including alcohol delivery service, Jimmy Brings, and the retention of key clients, the Western Australian government and Microsoft, following competitive pitches.