Consulting firm Capgemini has announced it has become the official global innovation partner of the men’s and women’s HSBC World Rugby Sevens Series.
This new multi-year partnership is a continuation of Capgemini’s long-term support of rugby over the last 25 years.
The HSBC World Rugby Sevens Series is the world circuit of rugby sevens, an Olympic discipline since 2016.
This international competition includes 10 men’s and five women’s tournaments across the globe, including the Sydney Sevens. A champion is crowned at the end of each series based on points accumulated throughout the events.
This year will also see the Rugby World Cup Sevens 2018 take place in July, hosted for the first time in San Francisco. Capgemini will be a key sponsor of this separate World Cup event also.
In addition to its global support, Capgemini will bring its expertise and passion for innovation and technology to the series with a focus on enhancing the fan experience for current and future spectators.
During the series, it will be providing fans with greater access to deeper insights into the game of Rugby Sevens, the players and the teams.
Examples of innovations Capgemini will apply to further bring the experience to life for the fans, will include the use of data and infographics to augment the tournament experience in stadiums, on TV and social, as well as a web series that will combine Capgemini’s insights on the game, presented by a rugby expert, to share a deeper perspective on key aspects such as the tactics, performance and fun.
Nicolas Aidoud, head of Capgemini in Australia and New Zealand, said: “As a part of our continued passion for rugby, we have the honour and pleasure to host the first two legs – Sydney and Hamilton – of our long-term commitment with World Rugby.
“Capgemini has an established presence in Australia and New Zealand since 2000, and our diverse team are keen to discover and share the passion and dynamism that Rugby Sevens embodies, which reflects many of the group’s values including boldness, trust, team spirit and fun.”
World Rugby CEO Brett Gosper said: “We are delighted to welcome Capgemini as a global partner of the men’s and women’s HSBC World Rugby Sevens Series.
“Their leading expertise in data and insights will enrich the fan experience, giving a unique insight into on-field performance to bring fans around the world closer to the action.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]