303 MullenLowe has been appointed by the Cancer Institute NSW to help raise awareness of the importance of free breast screening through BreastScreen NSW.
Many people don’t realise that breast cancer is the most common cancer in NSW women, accounting for 28 per cent of all new cancer diagnoses in women in 2010. One in eight women in the state will develop breast cancer by the age of 85.
303 MullenLowe is tasked with the challenge of making women more aware of this incidence – particularly those aged between 50 and 74, who make up 60 per cent of all breast cancer diagnoses in NSW – and importantly spurring them to have a mammogram.
“There’s an interesting optimism bias that makes many women assume they don’t need to worry about developing breast cancer. We’re looking forward to working with BreastScreen NSW to reverse this bias and prompt women to take action sooner. We hope to make a real difference together,” said Nick Cleaver, CEO of 303 MullenLowe.
303 MullenLowe has launched its first campaign for BreastScreen NSW, called ‘Find the NSW 2000’.
‘Find the NSW 2000’ is a campaign to find these 2000 women in NSW who have breast cancer, but just don’t know it yet because they haven’t had their regular mammograms.
BreastScreen NSW is coordinated across the state by the Cancer Institute NSW. It is part of the national BreastScreen Australia program and is jointly funded by the Commonwealth, state and territory governments. The service aims to detect breast cancer early, when treatment is most successful.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]