303 MullenLowe has been appointed by the Cancer Institute NSW to help raise awareness of the importance of free breast screening through BreastScreen NSW.
Many people don’t realise that breast cancer is the most common cancer in NSW women, accounting for 28 per cent of all new cancer diagnoses in women in 2010. One in eight women in the state will develop breast cancer by the age of 85.
303 MullenLowe is tasked with the challenge of making women more aware of this incidence – particularly those aged between 50 and 74, who make up 60 per cent of all breast cancer diagnoses in NSW – and importantly spurring them to have a mammogram.
“There’s an interesting optimism bias that makes many women assume they don’t need to worry about developing breast cancer. We’re looking forward to working with BreastScreen NSW to reverse this bias and prompt women to take action sooner. We hope to make a real difference together,” said Nick Cleaver, CEO of 303 MullenLowe.
303 MullenLowe has launched its first campaign for BreastScreen NSW, called ‘Find the NSW 2000’.
‘Find the NSW 2000’ is a campaign to find these 2000 women in NSW who have breast cancer, but just don’t know it yet because they haven’t had their regular mammograms.
BreastScreen NSW is coordinated across the state by the Cancer Institute NSW. It is part of the national BreastScreen Australia program and is jointly funded by the Commonwealth, state and territory governments. The service aims to detect breast cancer early, when treatment is most successful.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]