Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.
Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.
Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.
“Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”
C&G executive creative director Rizzo Tangan added, “The win is a testament to how well the Agency’s reorganization is working.
“We’ve broken down the walls to create a more open, fluid and collaborative environment. We look forward to the Coke partnership – they’re a fun, challenging team! We are enjoying from them an intensity that matches the campaigns’ energy.”