Campaign: Ricky Gervais Supports Bears Sh!tting in the Woods

Campaign: Ricky Gervais Supports Bears Sh!tting in the Woods
SHARE
THIS



TV personality and English actor Ricky Gervais has joined Ian Somerhalder, Nikki Reed, Gillian Anderson and Australian comedian Meshell Laurie to support Animals Asia’s latest campaign, ‘let a bear sh!t in the woods’.

The campaign, developed by Newcastle communications agency Enigma, highlights the plight of around 10,000 moon bears currently confined to horrific cages on bear bile farms throughout Asia and not able to run wild as nature intended.

Enigma’s Group Creative Director Brian Daly said the ‘let a bear sh!t in the woods’ campaign asks people around the world to stop bear bile farming.

“The behavior we identify as fundamental to being a bear has been taken away from these animals in a most cruel act,” Mr Daily said.

“Let a bear sh!t in the woods is the ultimate goal of Animals Asia, to allow these bears to live in their natural habitat and express their natural behaviours.

“The campaign launched on the 16th anniversary of the founding of Animals Asia and encourages people to take the pledge and raise awareness of the suffering of moon bears.”

Animals Asia

The campaign has been endorsed by Vampire Diaries star Ian Somerhalder plus Twilight stars Nikki Reed and Kellan Lutz. They are also joined by actors Kristin Bauer van Straten, Gillian Anderson and Alicia Silverstone, musicians Matt Sorum and Peter Northcote, entrepreneur Russell Simmons, chef Simon Bryant and comedians Meshel Laurie and Ben Elton.

True Blood’s Kristen Bauer van Straten is dedicated to the campaign and helping eradicate bear bile farming within Asia.

“Bear Bile farming should be something out of a horror novel, but it’s unfortunately not fiction, as hard as that is to believe,” Bauer said.

“Bears are held in metal cages their entire lives with tubes stuck in to their bodies to drain the bile from their gallbladders.

“Please sign to help us stop this painful existence for living creatures. We cannot allow this to exist on Earth any longer.”

Credits:

Group Creative Director – Brian Daly
Art Director: Paul Hampson
Copywriter: Matt Dawe
Senior Designer: Sophie Tyler
Digital Director: Stephen Walsh
Digital Producer: Ana Zrnic
Account Director: Mel Linde
Senior Account Manager: Luke Tuckerman

Please login with linkedin to comment

Accessorize Clemenger BBDO Sydney Orange Swarovski Volkswagen

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]