Global company Bayer is starting 2015 with two new campaigns created by communications agency Redhanded, Melbourne.
The first campaign to launch is for a new product called Poncho Plus that protects crops from a range of sucking and munching pests both above and below the ground.
The work features five different nasty pests including the Redlegged Earth Mite, Wireworm and the Yellow Headed Cockchafer. Each of these villains was sprayed with platinum and photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. In most cases it was the first time the pests have been observed at such a magnification. The high magnification also managed to capture their tiny terrified facial expressions. More executions featuring a new cast of pests will follow.
The second campaign is for Evergol Xtend a seed treatment that protects pasture from fungal diseases such as rhizoctonia and fusarium. These diseases can result in losses in yield of up to 50%. Treating the seeds allows the pasture to rejuvenate and make more feed for animals. The creative portrays hungry farm animals going to great lengths to get a feed.
The campaigns will run online, print and radio across rural and regional Australia.
Redhanded Creative Director Tim Forte said,“Standing out, being entertaining and getting results are always our goals. These recent campaigns are a result of hard work, not just by the team at Redhanded, but also by Bayer and reflects their drive to communicate strongly and cut through in this area.”
Don’t let them go hungry.
Retouching: Electric Art and Jamie Phillips
Photography: Chris von Menge