Online short term lender Nimble has unveiled a major new multi-channel campaign in conjunction with the launch of its new mobile app.

The lender is introducing the Nimble Bunny across TV, radio, outdoor and online.

https://www.youtube.com/watch?v=OrQGPpO1etI

Nimble teamed up with McCann Melbourne to create a new series of creative ads that take familiar situations like a phone bill shock and tell us not to freak out, just ‘Nimble It and Move On!’

Directed by Taika Waititi of Curious Films, the ads bring the Nimble Bunny logo to life as a loveable, reliable yet socially unaware character who shows up when you most need it, but least expect it. Launched this week, the first in the series of three features an awkward shower scene, a boy band tribute and even some doves.

Nimble, which is disrupting the lending industry by making borrowing as simple as a few taps on a device, once again showcases its quirky brand in the campaign, setting itself apart from the big banks and every other lender. Leveraging its technology platform, Nimble has created a reputation for its responsible lending and consumer-friendly practices.

Nimble Brand Strategist, Stirling Howland said: “We have a very clear vision for the Nimble brand and place huge importance on collaborating with the best creative talent we can find. On the back of an incredibly successful 12 months with our last campaign, getting the creative and strategic collaboration right again was crucial. We’re stoked with the result and excited about rolling out the campaign in the coming weeks and months.”

McCann Creative Director, David Ponce de Leon said: “Nimble It and Move On’ is an exciting new direction for the brand. It’s both a call to action and a solution. We believe it’s going to help position Nimble as a simple, fast, and stress-free way to borrow money that will resonate with consumers.”

 

Credits

Client: Nimble

Nimble Co-Founder: Greg Ellis

Nimble Co-Founder: Sean Teahan

Brand Strategist: Stirling Howland

Marketing Manager: Johan Kriegbaum

Online Strategist: Jay Stockwell

Agency: McCann Melbourne

Creative Director: David Ponce de Leon

Copy Writer: Patrick Trethowan

Art Director: Ryan Clayton

Senior TV Producer: Jo Alach

Senior Account Manager: Sally Bradley

Group Account Director: Serrin Dewar

Production Company: Curious

Director: Taika Waititi

Executive Producer: Matt Noonan

DOP: Lachlan Milne

Editor: Tim Mauger

Colourist: Martin Greer

Online Artist: Eugene Richards

Post-production: The Refinery Post Production Services

Music Supervision: Level Two Music

Music Composition: Electric Dreams