Outdoor media provider, APN Outdoor, has teamed up with UM and News Corp to create a localised, real-time digital campaign to promote News Limited’s new Masthead + campaign.
Featuring News Corp titles such as The Daily Telegraph, Herald Sun, The Courier-Mail, and The Advertiser, the campaign has been designed to promote the benefits of paid digital subscriptions and drive uptake.
Running on select Elite screens from the APN Outdoor digital portfolio, across Sydney, Melbourne, Brisbane and Adelaide the campaign can also be seen on the recently launched XtrackTV network in Sydney and Melbourne, utilising RSS feeds to create real-time sports, news and entertainment updates.
Simon Hadfield, group director, from UM commented, “Through this campaign News Corp wanted to reach back to their masthead’s brand heritage as being the leading provider of live, local and personal content. APN Outdoor’s digital products were a perfect fit for this campaign because we were able to seamlessly share a number of different creative executions, tailored to local audiences. We wanted to use live updates in this campaign to highlight how digital subscriptions keep readers informed with the latest news headlines and content, which became another point of strategic alignment with APN Outdoor.”
Richard Herring, CEO, APN Outdoor also commented, “News Corp’s Masthead + campaign is a great example of the benefits of digital outdoor advertising. Featuring real-time updates and localised content targeted to geographic locations of audiences, it goes a long way to demonstrate the array of opportunities currently available to APN Outdoor advertisers using our digital formats.”
News Limited’s Masthead + campaign is now live on APN Outdoor’s Elite screens and XTrackTV.
St Kilda Football Club took a decent stab at finals last year but fell short 77 points to 101 against the GWS Giants. With the 2024 season looming, do St Kilda have what it takes to make it to finals again this year? Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major […]
Hopes were high for the Newcastle Knights in 2023, with the team finishing in their highest position on the ladder since 2006. But with the Warriors fueled by a sudden increase in popularity, the Knights fell out of the finals 40 points to 10 in the semi-finals. Welcome back to B&T’s Spotlight on Sponsors series, where […]
ARN’s iHeart has celebrated its fourth birthday, marking a remarkable journey of dominance and growth in the country’s podcasting landscape since its launch on February 25, 2020. Lead Image: iHeartPodcast creators at 4th birthday celebration Over the past four years, ARN’s iHeart has firmly established itself in the Australian market. The platform has seen an […]
Triple M NRL is ready to rock the 2024 NRL season with the best names in the business, including league legends Wendell Sailor, Gorden Tallis, Ryan Girdler, James Graham, Wade Graham and current player Aaron Woods. All are set to headline Triple M’s all-star NRL commentary lineup for an epic 2024 season. With a big […]
Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]