To mark the launch of the Housing Industry Association’s most recent award-winning tile and stone showrooms, Adelaide based agency Them Advertising has developed a television campaign.
For over 40 years, the Adelaide-based business has been a leading supplier of tile and stone for builders, designers, architects and home renovators.
To give the brand a fresh and distinctive feel, Italia Ceramics called upon Them Advertising.
The team conceptualised and developed the new ‘looking for inspiration’ campaign, aimed at portraying Italia Ceramics as a modern and tasteful brand, showing that their products are the perfect way to express your personal style through your home.
“When you walk into our showroom, it’s a truly unique experience. Customers can relax, enjoy a fresh espresso coffee and spend hours browsing our exquisite range. It’s not what you’d expect from a normal retail store. This is the idea we wanted to get across and Them have nailed it,” said Rob Vozzo, managing director of Italia Ceramics.
The commercial was shot in the Italia Ceramics showroom using a combination of close-ups, quick cuts, time lapse and slow motion photography paired with a catchy modern tune. It follows a charming woman as she walks through the spacious showroom like it were her own house, with beautiful shots of tiles and stoneware appearing in kitchen, bathroom and outdoor settings.
The advertisement is complemented by internal graphics and an in-store DVD developed by Them Advertising, all of which portray the new showroom as Adelaide’s premier destination for stylish tiles and natural stone products. Together these elements work to encourage South Australians to experience the space for themselves and be truly inspired.
“It was a pleasure to work with Italia Ceramics on this exciting project,” said Mark Wightman, managing director of Them Advertising. “Over the years we’ve built a very strong rapport with this client and it’s great to see our relationship continue to grow.”
The television commercial hits South Australian screens this month, featuring on SBS and the Seven and Ten networks.
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry has announced a series of group deal arrangements for its members, offering them savings on industry reporting, training and media tools. The group deal arrangements, brokered by the IMAA, offer independent media agencies access to reporting and […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]