Political consulting firm Cambridge Analytica has closed its doors and filed insolvency amid the ongoing Facebook data breach scandal.
The firm, which is at the centre of the scandal and has been touted as the reason Trump got into power, has confirmed it has ceased all operations effective immediately.
As well as ceasing operations, Cambridge Analytica has also filed bankruptcy in New York, leading to the closure of its New York and Washington offices.
The firm has been embroiled in drama since Trump got into office and was founded by the President’s former advisor, Steve Bannon.
Cambridge Analytica released a statement announcing the closure overnight, which pointed to the continual ‘vilification’ of the firm as the cause of its insolvency.
It read, “Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the Company’s efforts to correct the record, has been vilified for activities that are not only legal but also widely accepted as a standard component of online advertising in both the political and commercial arenas.”
The firm added in the statement it had hired Queen’s Counsel Julian Malins to probe accusations of wrongdoing by Cambridge Analytica.
According to Cambridge, Malins found no wrongdoing.
Speaking on the probe, Malins said, “I had full access to all members of staff and documents in the preparation of my report.”
“My findings entirely reflect the amazement of the staff, on watching the television programmes and reading the sensationalistic reporting, that any of these media outlets could have been talking about the company for which they worked.”
“Nothing of what they heard or read resonated with what they actually did for a living.”
Despite the evidence of no ‘wrongdoing’, Cambridge Analytica said it was forced to shutter as “the siege of media coverage has driven away virtually all of the Company’s customers and suppliers.”
“As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the Company into administration,” it added.
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]