Iconic chocolate brand Cadbury Roses has unveiled a new campaign that encourages Australians to stop and smell the roses by showing a moment of appreciation and gratitude to loved ones.

As part of the ‘Say Thank You’ campaign, 10,000 of the new Cadbury Roses range will be gifted amongst 5,000 lucky winners; each receiving two boxes of chocolates – one for themselves and one to share with their loved one.

To support this campaign, Cadbury Australia has also launched an official Australian Instagram account.

From 9am (AEDT) on Monday 29 October to 11:59pm (AEDT) on Sunday 25 November 2018, Australians (18 years or older) who upload a post to Instagram on a public profile to ‘Say Thank You’ to a loved one, using the hashtag #saythankyouwithcadburyroses will have the chance to win two boxes of the new Cadbury Roses range.

A total of 1250 winners will be selected each week over four weeks.

Jessica Finger, senior brand manager at Cadbury Australia, said: “Cadbury Roses has continually evolved to reflect the changing tastes of consumers. However, the sentiment remains.

“This campaign aims to further strengthen this brand value and inspire more moments of appreciation among Australians.

“It is also our way to say thank you to our loyal consumers who have supported Cadbury Roses for the past 70 years.”