Cadbury Halloween Activation Haunts Sydney Home
Cadbury is set for Halloween with an activation designed to turn a Sydney home into a trick-or-treater’s wonderland.
Cadbury’s boxed chocolate brand Favourites is at the centre of the activation, as a home in Randwick is transformed into a Halloween hot spot on Friday, October 31.
Cadbury will supply 4000 boxes of Favourites to distribute to local families who visit the house on the evening.
Paul Chatfield, category head of chocolate, Mondelez International said: “Halloween is one of the most joyful times of the year when everyone is looking for a treat. This activation provides us with the opportunity to celebrate what Favourites is all about, bringing joy to a whole neighbourhood and the chance to share a box of chocolates with all of the family.”
Cadbury Favourites has refreshed the packaging and size of its boxes for Halloween, colouring the box orange and increasing the size to 800g for an exclusive range at Big W stores across the country.
Agency credits:
Creative: Saatchi & Saatchi Sydney
PR: Red Agency
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