BWM Launches Campaign For Sydney Writers’ Festival

BWM Launches Campaign For Sydney Writers’ Festival
SHARE
THIS



Sydneysiders are set to be transported to a literary wonderland with the new Sydney Writers’ Festival campaign from BWM Dentsu.

BWM Dentsu collaborated with leading commercial and fine art photographer and director, Simon Harsent, to produce the 2015 campaign for the Sydney Writers’ Festival.

Launched on 4 April, the work is a reflection on the 2015 Festival theme, ‘How to Live’ and a continuation of last year’s successful ‘it’s thinking season’ campaign.

BWM Dentsu executive creative director, Asheen Naidu, said: “We wanted to capture that feeling of being totally engrossed in a great book. It’s as if nothing else matters and you’re in your own little world. Simon Harsent managed to bring that feeling to life beautifully.”

Shot near Oberon, New South Wales, the campaign conveys the sense of quiet wonder books create in people’s otherwise busy lives.

Photographer and director, Simon Harsent, said: “The collaboration with BWM was a very enjoyable one. To do something for a writers’ festival that is essentially a visual piece was a brave move. The idea that a good book can transform you led us to shooting this outside of Sydney in country NSW.

“There is something incredibly special about getting lost in a good book, it can be a transformative experience and the aim through the imagery and sound was to capture that dream like quality and sensory feeling that reading a good book can give you,” he said.

More than 400 writers will gather in Sydney for this year’s festival, sharing their stories and experiences around the theme ‘How to Live’.

SWF

This year’s line-up features speakers from all walks of life, including prize winning authors, foreign correspondents, comedians, politicians, actors and a mortician.

Sydney Writers’ Festival artistic director, Jemma Birrell, said: “BWM has again produced an incredibly creative and impressive campaign for Sydney Writers’ Festival, continuing the feel and energy from last year’s campaign theme.

“We were delighted by the stunning photography and artwork integral to the campaign by leading photographer and director Simon Harsent. The concept beautifully captures the festival theme ‘How to Live’ and the unique moment of calm and solace that reading brings and that is at the heart of the festival,” she added.

The multi-platform campaign will run across TV, cinema print, online and OOH.

 Credits

Photographer and Director: Simon Harsent

Stills Producer: Courtney Lewis, The Pool Collective

DoP: Ashley Barron

Music and sound design: Song Zu

Retouching: Cream

Cinema DCP: The Edge

BWM Dentsu – Creative Agency

Chief Creative Officer: Rob Belgiovane

Executive Creative Director: Asheen Naidu

Senior Art Director: Chris McMullen

Art Director: Felix Ettelson/Chris Johnson

Writer: Fee Millist

Agency Producers: Margot Fitzpatrick/Simon Holdaway

Group Account Director: Sophie Bogdan

Account Executive: Courtney Kovacevic

Please login with linkedin to comment

appointment Clemenger BBDO Sydney Henry Tajer Piracy

Latest News

InMobi Launches UnifID Identity Solution For App Publishers
  • Technology

InMobi Launches UnifID Identity Solution For App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

Lotame Announces 10 Data Partners For Panorama ID
  • Technology

Lotame Announces 10 Data Partners For Panorama ID

Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump
  • Advertising

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump

The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]

by B&T Magazine

B&T Magazine
Instagram Is Bringing Ads To Reels
  • Media

Instagram Is Bringing Ads To Reels

Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]