Australian family-run business Bulla Dairy Foods and their communications partner, Publicis Melbourne, are releasing the next phase for the unfakeable brand platform. This campaign focuses on Bulla being 100 per cent Australian owned and having top-class dairy products.
The new executions that begin to roll out this week were shot in Bulla’s home town of Colac in Victoria using staff, family and friends as talent.
Bulla and Publicis have also continued to engage Australian artists to support the marketing campaigns, with the new series featuring voiceover by actor Michael Caton and Deborah Conway’s version of INXS’s ‘Don’t Change’ track as supporting music.
Nick Hickford, general manager of marketing and innovation at Bulla Dairy Foods, said the new work was created to build on last year’s highly successful campaign.
“The story of Bulla’s heritage has resonated with audiences across Australia. This new creative further taps into the life and times of some of the Bulla team members and their families and how this iconic Australian brand continues to proudly deliver the best fresh milk and cream based products to Australian tables,” he said.
The first of the new TVCs launches this week and is supported by out-of-home and digital display advertising. The initial TVC introduces a new product, Jelly Tops and Jelly Splits, and demonstrates the enjoyment of ice cream.
Client – Bulla Dairy Foods
Nick Hickford – General Manager, Marketing and Innovation
Andrew Noisette – Frozen Marketing & Portfolio Strategy Manager
Lakshika Graves – Senior Brand Manager – Ice cream
Agency – Publicis Melbourne
General Manager – Georgina Pownall
Head of Strategy – Justin Gurney
Creative Director – Ryan Petie
Art Director – Nick Skelton-Kyd & David Schaak
Senior Broadcast Producer – Sophie Simmons
Senior Account Director – Emma Salmon
Director – Alyssa McClelland
DOP – Katie Milwright
Production Company – Finch
Post-Production – The Institute of Post Production
Sound Production – Gusto Music
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]