Budget Direct’s Captain Risky Takes On Ten’s I’m A Celebrity

Budget Direct’s Captain Risky Takes On Ten’s I’m A Celebrity
SHARE
THIS



Budget Direct’s new character Captain Risky is dropping into Network Ten’s recently launched reality show, I’m A Celebrity…Get Me Out Of Here!.

Budget Direct, a sponsor of I’m A Celebrity…Get Me Out Of Here!, is bringing its Captain Risky campaign to the family entertainment series to highlight there is no risk-filled opportunity in the world that he will avoid.

The daredevil is set to face the same perilous challenges and trials that the celebrity camp mates endure on the show, but in his own trademark risky way.

Network Ten chief sales officer, Louise Barrett, said: “In taking Captain Risky to South Africa, Budget Direct is really embracing their sponsorship of I’m A Celebrity…Get Me Out Of Here! and taking in-program integration to an exciting new level.

“I’m A Celebrity…Get Me Out Of Here! offers advertisers deep in-show integration, the like of which we have not seen elsewhere. Dropping Captain Risky into the South African jungle is testament to this and the result is set to be great family fun viewing.”

Budget Direct director of marketing and digital, Jonathan Kerr, said: “Budget Direct is really pleased to be a sponsor of I’m A Celebrity…Get Me Out Of Here! and heading into the jungle with Ten!

“We’re working with the team at Network Ten to take our involvement to a truly integrated platform with some exciting in-program integration where you might even see Captain Risky kick it ‘n rip it, jungle style. As you can imagine, if it’s really risky, he’s always up for the challenge, but Budget Direct won’t insure him, to help keep our prices low for our awesome customers.

“Working with Ten’s Generate team and ITV Studios Australia has enabled us to align the strategy of the Captain Risky campaign with I’m A Celebrity…Get Me Out Of Here!. He’s fast becoming a celebrity in his own right and Ten’s multiple communication platform allows us to drive the engagement with the Captain Risky character and Budget Direct’s proposition and offers to the next level,” he said.

The content from Captain Risky’s trip to the I’m A Celebrity…Get Me Out Of Here! jungle will appear on TEN and will be amplified across Network Ten’s digital channels, including tenplay and social media.

Please login with linkedin to comment

alex's willy Clemenger BBDO Sydney Mobile Marketing Association Students

Latest News

Adgile Doubles-Down On Australia Growth With Team Expansion
  • Advertising

Adgile Doubles-Down On Australia Growth With Team Expansion

Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star
  • Campaigns

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star

Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo
  • Advertising

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo

Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
  • Marketing

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy

7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy.  With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer.  7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]