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Reading: Bubbles Equals Christmas, Says Appletiser’s New Campaign
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B&T > Advertising > Bubbles Equals Christmas, Says Appletiser’s New Campaign
Advertising

Bubbles Equals Christmas, Says Appletiser’s New Campaign

Martin Harkin
Published on: 18th November 2015 at 9:00 AM
Martin Harkin
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2 Min Read
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Coca-Cola South Pacific has announced the launch of Appletiser’s ‘Bubbles Done Differently’’ brand campaign, aimed at enhancing the association between the sparkling apple soft drink and Christmas celebrations.

With the festive season synonymous for celebratory ‘bubbles’, the campaign seeks to position Appletiser as the best non-alcoholic drink for the holiday period.

The brand will launch a major integrated marketing campaign targeting female grocery buyers, encouraging them to ‘bring out the other bubbles’ during the Christmas season. Central to this will be a major Westfield partnership, running throughout shopping centres across the country, which will see big impact and strategically placed digital screens sparkling like never before with dazzling displays that brings Appletiser’s famous sparkles to life.

This will be supported by disruptive point of sale advertising, designed to elevate purchase consideration in major grocery retailers. Westfield Bondi Junction will also host four days of dedicated sampling activity, which kicks off this Thursday, 19 November.

In the digital landscape, partnerships with Mamamia Women’s Network, Bauer Media and Apple will seek to reach women across key interest areas such as fashion, food and beauty, in addition to targeting new mums. Across owned social and online channels, messaging will focus on encouraging consumers to enjoy Appletiser for their next at-home celebration by providing tips on how to be the ‘hostess with the mostest’. This activity will be supported by an influencer program featuring credible personalities in the food and lifestyle space, offering an authentic voice to engage with the brand’s target audience.

Aoife Bambrick, brand manager, Appletiser, said: “The ‘Bubbles Done Differently’campaign is a nod to Appletiser’s premium positioning and is aimed at showcasing the brand as the perfect addition to festive celebrations with family and friends. We want to inspire consumers to think about their non-alcoholic choices as they plan their parties and consider how Appletiser can play a role as the other bubbles option for the occasion.”

Agency credits:

Visuals – Tongue Agency

Digital Animation – Mix Inc

Digital Agency – UM

Influencers – Adhesive

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By Martin Harkin
I am an experienced PR consultant with a background in journalism. Upon completion of my Masters in Journalism - at the highest performing and accredited course of its kind in Europe - I found employment in various roles across online, print and broadcast, before moving into PR. The relevant transferrable skills, combined with my acquired knowledge of both sides of the media industry, has been hugely advantageous. I have excellent communication and writing skills and am adept at providing media relations. Throughout my PR career, I have ensured my account management results in high client satisfaction, while supporting and assisting in the development and implementation of creative and integrated marketing campaigns. I am now part of the multi-award-winning Red Agency team that won PR Agency of the Year at CommsCon 2014 and Asia-Pacific PR Consultancy of the Year at the PR Week Asia Awards in 2014.

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