From the SSM debate, to new phones and gaming consoles, and mac and cheese, in 2017 brands found new, innovative and engaging ways to reach their fans on Twitter.
@Apple
Apple unleashed the future with the new iPhoneX, and gave us a few reasons why we needed it in our lives (not that we needed any convincing).
Say hello to the future. iPhone X.
— Apple (@Apple) September 12, 2017
@Telstra_news
Telstra give us some behind-the-scenes insight into its support of women’s tennis.
With the season underway, our broadcast team have been busily working to ensure @WTA tournaments are a smash hit https://t.co/wnbobGvouS
— Telstra News (@Telstra_news) January 25, 2017
@sportsbetcomau
Dane Swan jokingly advised on Sportsbet to mate Dusty Martin who will take the Brownlow Medal home if he avoids a suspension.
Our man Swanny has some Brownlow advice for Dusty ‘It’s Yours To Lose’ Martin pic.twitter.com/I4UjuOPaCC
— Sportsbet.com.au (@sportsbetcomau) August 1, 2017
@Optus
When your partner is a grammar pedant.
Sometimes spell check can’t save you. pic.twitter.com/XLYNX1FTc6
— Optus (@Optus) January 24, 2017
@XBoxAustralia
Xbox pumped up the launch of its eagerly awaited new console.
The world’s most powerful console has arrived! Happy #XboxOneX Day, Australia! pic.twitter.com/XIsoCLSCN9
— Xbox Australia (@XboxAustralia) November 6, 2017
@myer
Myer gave Australia the opportunity to witness the one, the only Katy Perry in the flesh.
We’re bringing @katyperry‘s Witness tour down under! Learn more: https://t.co/5Oc9iCTilM #WitnessKatyPerryatMyer pic.twitter.com/csPw8GXyWL
— MYER (@myer) July 2, 2017
@7AFL
No one can resist rocking out along to this anthemic Killers song, especially not Jack Riewoldt.
@jackriewoldt08 has found his way to the main stage and joins @thekillers for a rousing rendition of Mr Brightside! #AFLGF pic.twitter.com/0hALs1LRST
— AFL on 7 (@7AFL) September 30, 2017
@woolworths
When a steaming, crunchy golden mac and cheese puff ball GIF appeared on our Twitter feed, Aussies hit ‘like’ so hard their keyboards cracked.
Let’s share my macaroni cheese ball…said no one ever pic.twitter.com/RtNpPJFgV7
— Woolworths (@woolworths) May 2, 2017
@FlyAirNZ
Air New Zealand gives its Twitter followers what they want – anything to do with The Lord of the Rings. Add in a cute bird and you’ve got an immediate recipe for success.
Pete’s hanging out in Hobbiton to celebrate #InternationalHobbitDay – bare foot like any good kiwi. Who’s with us… LOTR movie-thon? pic.twitter.com/7SwtOnmZ4q
— Air New Zealand (@FlyAirNZ) September 22, 2017
@Melbourne
Melbourne takes the opportunity to lord its incredible run of accolades over the rest of the world’s cities.
Seventh heaven: Melbourne has been named the Most Liveable City for the seventh year in a row! #mostliveablecity pic.twitter.com/zn3fretKDW
— Melbourne, Australia (@Melbourne) August 16, 2017
