From the SSM debate, to new phones and gaming consoles, and mac and cheese, in 2017 brands found new, innovative and engaging ways to reach their fans on Twitter.
Apple unleashed the future with the new iPhoneX, and gave us a few reasons why we needed it in our lives (not that we needed any convincing).
Say hello to the future. iPhone X.
— Apple (@Apple) September 12, 2017
Telstra give us some behind-the-scenes insight into its support of women’s tennis.
— Telstra News (@Telstra_news) January 25, 2017
Dane Swan jokingly advised on Sportsbet to mate Dusty Martin who will take the Brownlow Medal home if he avoids a suspension.
Our man Swanny has some Brownlow advice for Dusty ‘It’s Yours To Lose’ Martin pic.twitter.com/I4UjuOPaCC
— Sportsbet.com.au (@sportsbetcomau) August 1, 2017
When your partner is a grammar pedant.
Sometimes spell check can’t save you. pic.twitter.com/XLYNX1FTc6
— Optus (@Optus) January 24, 2017
Xbox pumped up the launch of its eagerly awaited new console.
— Xbox Australia (@XboxAustralia) November 6, 2017
Myer gave Australia the opportunity to witness the one, the only Katy Perry in the flesh.
— MYER (@myer) July 2, 2017
No one can resist rocking out along to this anthemic Killers song, especially not Jack Riewoldt.
— AFL on 7 (@7AFL) September 30, 2017
When a steaming, crunchy golden mac and cheese puff ball GIF appeared on our Twitter feed, Aussies hit ‘like’ so hard their keyboards cracked.
Let’s share my macaroni cheese ball…said no one ever pic.twitter.com/RtNpPJFgV7
— Woolworths (@woolworths) May 2, 2017
Air New Zealand gives its Twitter followers what they want – anything to do with The Lord of the Rings. Add in a cute bird and you’ve got an immediate recipe for success.
— Air New Zealand (@FlyAirNZ) September 22, 2017
Melbourne takes the opportunity to lord its incredible run of accolades over the rest of the world’s cities.
— Melbourne, Australia (@Melbourne) August 16, 2017
Please login with linkedin to commentTwitter
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]