according to a report by Morgan Stanley, This year’s box office will be a battle between dinosaurs and jedis. everything is pointing towards the Jedis winning this one, but dinosaurs could make the box office competition extinct.
Morgan Stanley has raised their box office estimates nearly 22 per cent, from $US1.6 billion to $US1.95 billion, because of growing international excitement around the film. This would make the latest Star Wars the third highest grossing title of all-time, behind Titanic and Avatar.
Benjamin Swinburne, managing director of Morgan Stanley, estimates that domestic US ticket sales will be $US$650 million, with overseas sales at $1.3 billion. In his note to Morgan Stanley’s clients, titled “Are We Bullish Enough On Star Wars?”, Swinburne said: “The international market has grown significantly, as evidenced by the recent strength of Furious 7“.
Morgan Stanley forecast Star Wars nerds will spend $3 billion a year on licensed toys, clothing, and other assorted Star Wars-related merchandise. Morgan Stanley also estimates Disney could see $350 million in home video revenues, $100 million from video games, and $75 million from global pay TV.
However, Jurassic World could make a serious dent in the Star Wars global box office domination.
According to Guinness World Records, the latest instalment in the Jurassic Park saga, made a billion dollars worldwide in just under a fortnight from June 10. The dino-flick also broke the record for fastest film to cross the US$400 million threshold.
So who are you putting your money on? Will Star Wars take out the box office of 2015 or will Jurassic Park? Tweet us @bandt
Please login with linkedin to comment
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]