Blis, the global pioneer in advanced location data technology, has appointed Bold Media Australia to head up its local media relations and communications activities.
Blis works on behalf of global brands such as McDonalds, ANZ, HCF, Coles and Mercedes Benz, leveraging highly accurate location data to serve ads programmatically to custom audience groups.
Working across digital, but specialising in mobile, Blis’ proprietary platform provides businesses with the ability to identify their audience based on places they have visited. Blis takes a market position that ‘where you go says who you are’, and underscores the importance of location data in digital marketing.
Blis managing director AUNZ Nick Ballard, said he’ll be working with Bold to help redefine the role of mobile in Australia’s media plans. “Mobile and location data are two of the most vibrant and important fields in media. Driving awareness of the opportunities in the power of location will be a key part of our market presence going forward.
“Bold Media’s reputation in media and marketing circles is outstanding. The knowledge of the media and marketing space, and the technology that powers them, has given us the confidence to use PR to grow our business.”
Bold Media managing director Toby Hemming, said Blis’ dedication to verified data forms a great platform for engaging communications. “Blis is on fertile ground when it comes to the dialogue around digital transparency and reliable data, and we’re looking forward to exploring how we can work together to drive the conversation around mobile.
“Blis has its own highly effective technology and knows the mobile landscape inside out; the next natural step is to challenge the market in a way that benefits the entire industry.”
Bold Media are APAC’s leading PR and communications agency specialising in the media, marketing and advertising space. Bold currently works with some of the region’s most exciting organisations including MullenLowe Profero, Imagination, InSkin Media, RadiumOne, Tonic Health Media, Cartelux and The Woolshed.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]