Blis, the global pioneer in advanced location data technology, has appointed Bold Media Australia to head up its local media relations and communications activities.

Blis works on behalf of global brands such as McDonalds, ANZ, HCF, Coles and Mercedes Benz, leveraging highly accurate location data to serve ads programmatically to custom audience groups.

Working across digital, but specialising in mobile, Blis’ proprietary platform provides businesses with the ability to identify their audience based on places they have visited. Blis takes a market position that ‘where you go says who you are’, and underscores the importance of location data in digital marketing.

Blis managing director AUNZ Nick Ballard, said he’ll be working with Bold to help redefine the role of mobile in Australia’s media plans. “Mobile and location data are two of the most vibrant and important fields in media. Driving awareness of the opportunities in the power of location will be a key part of our market presence going forward.

“Bold Media’s reputation in media and marketing circles is outstanding. The knowledge of the media and marketing space, and the technology that powers them, has given us the confidence to use PR to grow our business.”

Bold Media managing director Toby Hemming, said Blis’ dedication to verified data forms a great platform for engaging communications. “Blis is on fertile ground when it comes to the dialogue around digital transparency and reliable data, and we’re looking forward to exploring how we can work together to drive the conversation around mobile.

“Blis has its own highly effective technology and knows the mobile landscape inside out; the next natural step is to challenge the market in a way that benefits the entire industry.”