Marketing agency Orchard has unveiled Pawl. B More, the world’s first “talking dog” naturopath, as part of the PAW (Pure Animal Wellbeing) by Blackmores brand’s first consumer facing campaign.
Pawl is a one-of-a-kind canine naturopath, dispensing pet natural health and advice in a charming and oftentimes irreverent way.
Pet parents are encouraged to go to askpawl.com.au where they can submit any health related pet questions that may be troubling them. Want to know why your dog has bad breath, if a wet nose is common, or even how to treat arthritis in your dog, then Pawl is the expert for you.
Whilst one in five Australians take vitamins and supplements on a regular basis, supplementation in pets is largely unknown and under practiced by pet owners. Orchard’s challenge was therefore not only to drive awareness of the pet vitamin and supplements category, but to do so in an innovative and bold way that reinforces PAW by Blackmores as the industry leader.
Carlos de Spinola, head of strategy at Orchard said of the campaign, “Pawl highlights what can be achieved through applying both a creative and tech focus to marketing. Creating a digital service of this nature, with a true consumer value exchange, not only enables us to promote the brand and the products within their discovery process but to do so in an entertaining way.