Bigfoot Fundraising has launched to help charities innovate their fundraising and marketing programs.
Bigfoot will bring innovation and best practice approaches from the charity and commercial sectors to fundraising teams of all sizes and budgets.
Jeremy Bennett is an experienced fundraiser and marketer who has worked for charity and commercial organisations in Australia, the UK and Asia.
After returning to Australia from the UK, where he’d helped leading homelessness charity, Shelter UK raise £2.3 million in their most successful Christmas campaign, he saw opportunity for our local sector to innovate in order to engage better with donors.
Since that time, he has helped World Animal Protection, Amnesty International Australia and Amnesty International Taiwan improve their fundraising programs with new approaches to digital, SMS, video and more.
To engage supporters for Amnesty International Australia, Jeremy put users in the shoes of a civilian in war-torn Syria by introducing the first use of Virtual Reality for street fundraising by an Australian charity, as well as a new format for mobile advertising with the world’s first 360° interactive banner ad in 2016.
Inspired to help more charities make a bigger impact in their fundraising to achieve their missions of making the world a better place, he has launched his consultancy, Bigfoot Fundraising, to fill a gap in the market: bringing innovation and best practice approaches from the charity and commercial sectors to fundraising teams of all sizes and budgets.
Bigfoot Fundraising specialises in five key areas: strategy, digital, engagement, innovation and resourcing. More information at www.bigfootfundraising.com.au
Bigfoot Fundraising is launching on Tuesday, 4 December.
Charities who are interested in speaking to Jeremy about how to make a bigger impact in their fundraising can get in touch at email@example.com or 0410 371 321.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]