Big Mobile has signed an exclusive partnership with the Australian Radio Network adding to its network now reaching 10 million Australians on mobile across 10 premium publishers.
ARN will be available across a range of display products including premium music, news & entertainment contextual categories, Big Mobile’s high impact OTP network, and their audience product Profile+.
Oasis, Australia’s free dating site, has also inked a deal with Big Mobile to join the premium network.
Graham Christie, CEO and partner at Big Mobile said: “With the abundance of inferior audiences premium publishers are looking to form strategic partnerships to deliver brands potent audiences at scale. The top 100 brands are also demanding these audiences with the efficiencies of more automated trading. We’re continuing to invest in ensuring we deliver the best mobile environments for advertisers to share their messages and these new partnerships with more deals in the pipeline is evidence of this.”
Michael Harvey, ARN’s chief operating officer said: “ARN is constantly looking at ways to further improve its commercial offering and this partnership will allow advertisers more opportunity to access our premium digital inventory.”
Christie added: “ARN, and Oasis are both market leaders in their respective fields and all are experiencing a surge in mobile traffic, so we are delighted to have them amongst our other premium partners including Austereo, Ticketek, Future Media, Pandora and APN ARM.”
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]