Big Mobile has signed an exclusive partnership with the Australian Radio Network adding to its network now reaching 10 million Australians on mobile across 10 premium publishers.
ARN will be available across a range of display products including premium music, news & entertainment contextual categories, Big Mobile’s high impact OTP network, and their audience product Profile+.
Oasis, Australia’s free dating site, has also inked a deal with Big Mobile to join the premium network.
Graham Christie, CEO and partner at Big Mobile said: “With the abundance of inferior audiences premium publishers are looking to form strategic partnerships to deliver brands potent audiences at scale. The top 100 brands are also demanding these audiences with the efficiencies of more automated trading. We’re continuing to invest in ensuring we deliver the best mobile environments for advertisers to share their messages and these new partnerships with more deals in the pipeline is evidence of this.”
Michael Harvey, ARN’s chief operating officer said: “ARN is constantly looking at ways to further improve its commercial offering and this partnership will allow advertisers more opportunity to access our premium digital inventory.”
Christie added: “ARN, and Oasis are both market leaders in their respective fields and all are experiencing a surge in mobile traffic, so we are delighted to have them amongst our other premium partners including Austereo, Ticketek, Future Media, Pandora and APN ARM.”
