Big Mobile Inks Exclusive Deal With ARN

Big Mobile Inks Exclusive Deal With ARN
SHARE
THIS



Big Mobile has signed an exclusive partnership with the Australian Radio Network adding to its network now reaching 10 million Australians on mobile across 10 premium publishers.

ARN will be available across a range of display products including premium music, news & entertainment contextual categories, Big Mobile’s high impact OTP network, and their audience product Profile+.

Oasis, Australia’s free dating site, has also inked a deal with Big Mobile to join the premium network.

Graham Christie, CEO and partner at Big Mobile said: “With the abundance of inferior audiences premium publishers are looking to form strategic partnerships to deliver brands potent audiences at scale. The top 100 brands are also demanding these audiences with the efficiencies of more automated trading. We’re continuing to invest in ensuring we deliver the best mobile environments for advertisers to share their messages and these new partnerships with more deals in the pipeline is evidence of this.”

Michael Harvey, ARN’s chief operating officer said: “ARN is constantly looking at ways to further improve its commercial offering and this partnership will allow advertisers more opportunity to access our premium digital inventory.

Christie added: “ARN, and Oasis are both market leaders in their respective fields and all are experiencing a surge in mobile traffic, so we are delighted to have them amongst our other premium partners including Austereo, Ticketek, Future Media, Pandora and APN ARM.”

Please login with linkedin to comment

IE Agency Macquarie Radio Network NRMA Motoring Tim 'Rosso' Ross

Latest News

Image lead story Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs
  • Media

Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs

Indie creative, media and PR agency, Thinkerbell, has capped off a stellar 12 months, moving its Sydney office into swanky new digs in Redfern in the city’s inner west. Following a flurry of new business wins and hires, the 40-strong Sydney team shifted out of its old offices in Surry Hills to the new premisses […]

by B&T Magazine

B&T Magazine
New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
  • Advertising
  • Media

Buzzfeed, Inc. Launches Lighthouse In Australia, UK And Beyond

BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis
  • Media

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis

News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter
  • Advertising

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival
  • Media

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival

T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths
  • Campaigns

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths

Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]