BENCH PR Adds Two Clients And A Senior Consultant

BENCH PR Adds Two Clients And A Senior Consultant
SHARE
THIS



Tech specialist agency BENCH PR has announced the additions of Gooroo and Code Like a Girl to its expanding client portfolio, as well as the appointment of Tara Ballard as a senior consultant.

Gooroo is an IT and tech recruitment platform which uses artificial intelligence and applied behavioural science to rank, rate and predict individual engagement in a role and the future contribution of individuals to companies.

Darcy Cameron, vice president of marketing at Gooroo, said: “We were impressed by BENCH PR’s understanding of our business, their expertise and knowledge of the Australian media landscape and their passion for the tech industry.

“We’re very much looking forward to working together to help boost our awareness and accelerate our growth.”

Code Like a Girl is an organisation dedicated to providing girls with the tools, knowledge and support to enter and flourish in the world of IT.

Ally Watson co-founder of Code Like a Girl, said: “The team at BENCH have been proactive in their support of many initiatives over the years to help women succeed in business and are highly recommended.

“We want to inspire girls of all ages to learn to code and thrive in technology careers, and know the BENCH team are really passionate about this, as an all-female team working in the IT industry.”

BENCH PR has also hired Tara Ballard (pictured above) as a senior consultant to support its growing client portfolio. She joins the agency with over eight years’ PR and communications experience, having worked for Ogilvy’s tech PR agency, Howorth, for six years, as well as time in-house at Toll Group as group corporate communications adviser.

Jocelyn Hunter, managing director of BENCH PR, said: “Both Gooroo and Code Like A Girl are great examples of local organisations that are working to help companies not only meet a growing IT skills gap in Australia, but also to help them hire smarter and without bias.

“Code Like a Girl is a cause I’ve admired for a while, so I’m pleased we can help them with PR support to spread the word about the wonderful work they’re doing.”

Please login with linkedin to comment

code like a girl CricInfo Gooroo Tara Ballard

Latest News

Register Now For Your 60-Minute Digital Marketing Masterclass With Rocket Agency’s Co-Founder James Lawrence
  • Partner Content

Register Now For Your 60-Minute Digital Marketing Masterclass With Rocket Agency’s Co-Founder James Lawrence

Modern marketers are tasked with understanding a seemingly endless list of tools, techniques and strategies. To be successful, they have no choice but to be agile. And with the current pace of change in the industry, the demand being put on marketers is only going to increase. Google’s decision to remove third-party cookies from Chrome […]

Partner Content

by Rocket

Lucciana Beynon Falls Victim To Brutal & Outdated Photoshopping
  • Media
  • Opinion

Lucciana Beynon Falls Victim To Brutal & Outdated Photoshopping

Lucciana Beynon, the daughter of the controversial tobacco magnate, Travers ‘The Candyman’ Beynon, has been photoshopped so severely by a swimwear brand, she is now unrecognisable.  It began, when the infamous Instagram account CelebFace, reposted photos of Beynon, one before she was photoshopped by a brand, and one after, and the difference is very noticeable.  […]

The Nutrition Couch Joins ARN’S IHeartPodcast Network
  • Media

The Nutrition Couch Joins ARN’S IHeartPodcast Network

ARN has announced that the podcast, Nutrition Couch, has joined the IHeartPodcast Network. Hosted by two of Australia’s leading dieticians, Susie Burrell and Leanne Ward, The Nutrition Couch is the first podcast of its kind to take a fun and evidence-based look at weekly food and health trends. It’s the best place to stay up-to-date […]

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Nine Working With Local Authorities To Ensure Love Island Goes Ahead After COVID-19 Scare
  • Media

Nine Working With Local Authorities To Ensure Love Island Goes Ahead After COVID-19 Scare

The Nine Network has confirmed that they are working to ensure production of Love Island Australia is able to go ahead after COVID-19 concerns linked to production. While So Dramatic, an entertainment blog site, has claimed that production is due to be cancelled, a Nine spokesperon told B&T that this was not the case. “We are […]

by B&T Magazine

B&T Magazine
Seven Appoints New Head Of Research And Insights
  • Media

Seven Appoints New Head Of Research And Insights

As Seven West Media continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately. A key member of Seven’s Audience Intelligence team, Johnson is responsible for measuring and analysing data and insights from Seven’s […]

Sydney, Australia - March 24, 2015: People entering and leaving the Australian Broadcasting Corporation (ABC) Centre in Ultimo.
  • Media

Wednesday TV Wrap: ABC Beats 10 In Battle For Bronze

The ABC TV Network took the bronze medal from Network 10 on Wednesday night, beating it in terms of the daily share. Also significant is that, as per OzTAM’s metro data, 10’s new 7.30pm entertainment show Making It did not reach the top 20 most viewed programs. It had a metro audience of 325,000. 10’s […]

Foxtel Ramps Up Its News Streaming With The Launch Of Flash
  • Media

Foxtel Ramps Up Its News Streaming With The Launch Of Flash

The Foxtel Group has announced it will launch Flash, a first of its kind, dedicated live news streaming service featuring more than 20 local and global live news sources at launch. To be launched in October, Flash will provide a fresh, convenient way for Australians to stay informed by bringing together a diverse range of […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Family Guy Drops COVID Vaccine PSA And It’s Totally Brilliant
  • Campaigns

Family Guy Drops COVID Vaccine PSA And It’s Totally Brilliant

Some 55 per cent of Americans have received both doses of the COVID vaccine while, worryingly, about a third remain unvaccinated with cases again on the rise. So, who better to entice nervous Americans to get the jab than the rather un-PC team at Family Guy. Creators of the legendary cartoon have debuted a three-minute, […]

by B&T Magazine

B&T Magazine
Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
  • Opinion

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19

According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope.   Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]

Havas Village Australia Launches ‘Be Together’ To Reunite Staff With Loved Ones When Borders Open
  • Media

Havas Village Australia Launches ‘Be Together’ To Reunite Staff With Loved Ones When Borders Open

Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]

by B&T Magazine

B&T Magazine
Independent Media Agencies Of Australia Launches First Campaign
  • Media

Independent Media Agencies Of Australia Launches First Campaign

The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]

Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role
  • Advertising

Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role

Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]