B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BauerWorks Appoints Lisa Bjorksten As New Group Digital Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > BauerWorks Appoints Lisa Bjorksten As New Group Digital Director
Media

BauerWorks Appoints Lisa Bjorksten As New Group Digital Director

Luke Robinson 7
Published on: 1st December 2015 at 8:58 AM
Luke Robinson 7
Share
2 Min Read
SHARE

BauerWorks, Bauer Media’s content marketing division, has announced the appointment of Lisa Bjorksten to the role of group digital director.

The appointment follows the recent relaunch of Bauer Custom Media to BauerWorks and the appointment of Mark Scruby as group account director, Melbourne. These appointments signify the division’s investment in the multi-channel content marketing space.

In her appointment as group digital director, Bjorksten will spearhead BauerWorks’ continued growth and evolution across digital platforms. She brings with her extensive experience managing and executing digital strategy and content creation for a range of media and lifestyle brands including Jurlique International, Yahoo!7 and, more recently, a global content marketing agency where she held the role of vice president – launching and running the North American operations out of New York.

On the appointment, BauerWorks executive general manager, Niall Murphy said, “Lisa’s experience in digital content marketing and strategy in the US, Asia and Australia will add a strong advantage to our content marketing offering, and build upon the growth we have experienced in this area over the past 12 months. We are committed to delivering our clients not just first-class content, but also a premium client management and strategy service.”

On her appointment Lisa Bjorksten said, “I am delighted to be joining BauerWorks at an exciting time in its evolution. It is a business with a fantastic portfolio of clients and opportunities. I am also excited by working with the whole group to maximise the endless possibilities that Bauer Media’s Digital network provides our partners.”

Bjorksten will join BauerWorks in January 2016.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Edge, Tommy Hilfiger
Share

Latest News

Why You’re Suddenly Seeing So Many Ads On Prime Video & Why Advertisers Are Thrilled
13/06/2025
AKQA Promotes Eric Orton To Lead The Evolution Of It’s Technology Capabilities Across APAC
13/06/2025
Tourism New Zealand Launches ‘Come & Find Your 100% Pure New Zealand’ Celebrating The Uniqueness Of Aotearoa, Via TBWA\ NZ
13/06/2025
The Thoughtful Agency’s New Tool: Thoughtful Index (TI), Promises To Transforms E-Com Performance Benchmarks
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?