Bauer Xcel Media Selects Wochit For Strategic Social Video Program

Bauer Xcel Media Selects Wochit For Strategic Social Video Program
SHARE
THIS



Bauer Xcel Media Germany, part of multi-platform media company Bauer Media Group’s global digital division, today announces it has selected leading video creation platform Wochit to support its expanding video production goals.

Bauer Xcel Media, one of the world’s fastest growing digital media companies, chose Wochit in the German market to accelerate production of video for its full brand portfolio, a key part of the company’s strategy to reach and engage audiences across online, mobile and social channels.

The videos created using Wochit will enhance Bauer Xcel’s unique editorial offering that promotes original, viral-oriented content centered around audience needs.

Commented Markus Huessmann, Managing Director Bauer Xcel Media Germany, “In today’s fragmented media environment, it’s imperative to meet audiences where they are online with the content they’re looking for. Wochit’s easy-to-use editor and library of rich content has given us a faster and more efficient way to attract and keep audiences through shareable social video. Ultimately, this gives the Bauer Xcel Media portfolio of brands considerable differentiation and competitive advantage.”

Added Christoph Pleitgen, SVP Sales & Business Development, EMEA & APAC for Wochit, “We are elated to be supporting Bauer Xcel Media in execution of their ambitious video production goals. By embracing social video to grow and engage audiences, they are better positioning their digital brands for long term success.”

Please login with linkedin to comment

Bauer Xcel Media Germany Wochit

Latest News

Shopper Promotes Within Its NSW Sales Team
  • Media

Shopper Promotes Within Its NSW Sales Team

Shopper has promoted Samantha Barron to Group Sales Manager and Jessica White to Business Manager in Sydney to strengthen agency partnerships and continue providing best-in-market sales support to Shopper’s NSW agency clients.

Telstra Announces Payphones Will Now Be Free
  • Technology

Telstra Announces Payphones Will Now Be Free

Telstra has announced its plans to make all payphones in Australia free, aiming to help struggling Aussies. Despite the fact that payphones may seem to have become obsolete, thanks to mobiles. There are still 15,000 Telstra payphones in Australia. Last year Australia made 11 million calls from payphones, including more than 230,000 calls to vital […]

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

The Monkeys ECD Vince Lagana Departs
  • Advertising

The Monkeys ECD Vince Lagana Departs

Monkeys ECD Vince Lagana has departed the agency, but not before helping himself to those lamb chops in the freezer.