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Reading: Bauer Xcel Media Selects Wochit For Strategic Social Video Program
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B&T > Media > Bauer Xcel Media Selects Wochit For Strategic Social Video Program
Media

Bauer Xcel Media Selects Wochit For Strategic Social Video Program

Sherry Smith
Published on: 22nd September 2016 at 10:00 AM
Sherry Smith
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Bauer Xcel Media Germany, part of multi-platform media company Bauer Media Group’s global digital division, today announces it has selected leading video creation platform Wochit to support its expanding video production goals.

Bauer Xcel Media, one of the world’s fastest growing digital media companies, chose Wochit in the German market to accelerate production of video for its full brand portfolio, a key part of the company’s strategy to reach and engage audiences across online, mobile and social channels.

The videos created using Wochit will enhance Bauer Xcel’s unique editorial offering that promotes original, viral-oriented content centered around audience needs.

Commented Markus Huessmann, Managing Director Bauer Xcel Media Germany, “In today’s fragmented media environment, it’s imperative to meet audiences where they are online with the content they’re looking for. Wochit’s easy-to-use editor and library of rich content has given us a faster and more efficient way to attract and keep audiences through shareable social video. Ultimately, this gives the Bauer Xcel Media portfolio of brands considerable differentiation and competitive advantage.”

Added Christoph Pleitgen, SVP Sales & Business Development, EMEA & APAC for Wochit, “We are elated to be supporting Bauer Xcel Media in execution of their ambitious video production goals. By embracing social video to grow and engage audiences, they are better positioning their digital brands for long term success.”

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By Sherry Smith
Sherry Smith specializes in strategic communications for clients across a variety of sectors including digital media, entertainment, art/culture, fashion, lifestyle and mobile. Ms. Smith’s areas of expertise include content development, media relations, industry analyst relations, speakers bureau, project management, special event programs and thought-leadership campaigns. Ms. Smith's accomplishments include leadership of the “Samsung Galaxy Note Fashion Week Takeover” program for Samsung Telecommunications, which earned a Bronze Bulldog Media Relations award in the Best Technology Campaign – Consumer and an Honorable Mention from PR Daily(Best PR Innovation). She also authored the article, “Pictures Worth 1,000 Words: How To Get The Most Out of Infographics,” which was published in PR News’ Media Training Guidebook in 2013. Ms. Smith has a master’s degree in business communication from École Supérieure Libre des Sciences Commerciales Appliquées (ESLSCA) International Graduate School of Business in Paris, France (Summa Cum Laude). She was a co-author of the 2001 SAMS publishing release J2EE Unleashed, is active with the Brooklyn-based participative/guerrilla arts community, is an avid traveler, plays classical piano, is a Top-Rated eBay Power Seller and a member of MENSA.

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