Bauer Xcel Media Germany, part of multi-platform media company Bauer Media Group’s global digital division, today announces it has selected leading video creation platform Wochit to support its expanding video production goals.
Bauer Xcel Media, one of the world’s fastest growing digital media companies, chose Wochit in the German market to accelerate production of video for its full brand portfolio, a key part of the company’s strategy to reach and engage audiences across online, mobile and social channels.
The videos created using Wochit will enhance Bauer Xcel’s unique editorial offering that promotes original, viral-oriented content centered around audience needs.
Commented Markus Huessmann, Managing Director Bauer Xcel Media Germany, “In today’s fragmented media environment, it’s imperative to meet audiences where they are online with the content they’re looking for. Wochit’s easy-to-use editor and library of rich content has given us a faster and more efficient way to attract and keep audiences through shareable social video. Ultimately, this gives the Bauer Xcel Media portfolio of brands considerable differentiation and competitive advantage.”
Added Christoph Pleitgen, SVP Sales & Business Development, EMEA & APAC for Wochit, “We are elated to be supporting Bauer Xcel Media in execution of their ambitious video production goals. By embracing social video to grow and engage audiences, they are better positioning their digital brands for long term success.”
