Bauer Media has today announced the integration of its advertising sales teams to deliver enhanced service, flexibility and outcomes for commercial partners leveraging Bauer’s broad portfolio of brands.
Following an organisational review, print and digital sales teams from Bauer Media and Bauer Xcel Media, along with media solutions, brands and categories and implementation teams, will be brought together to create a united, simplified and strengthened commercial operation.
The change will create a seamless process for customers from strategy, ideation through to campaign delivery. The existing agency and direct sales team structure will continue.
Andreas Schoo, interim CEO said: “Bauer Media is committed to delivering the best and most responsive experience for our commercial partners wanting to access audiences through our magazines, digital and live experience platforms.
“Our new sales model will enable even greater flexibility and agility in responding to customer needs by providing a single point of contact for clients that will enhance their experience as well as producing more strategic and integrated advertising solutions.”
Carl Hammerschmidt, managing director of Bauer Xcel Media added: “Due to the increased demand for Bauer’s digital solutions and integrated briefs, it makes sense to evolve our services to meet the customer needs. At a time when digital is such an integral part of client’s plans, it is essential to have the capability, in-depth knowledge and ownership of digital across the entire Bauer sales operation.”
The new integrated structure, to be led by director of sales Fiorella Di Santo, comes into effect from July 4.
Please login with linkedin to commentThe Edge
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]