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B&T > Media > Bauer Media Merges Print And Digital Sales Teams Into One
Media

Bauer Media Merges Print And Digital Sales Teams Into One

Tim Addington
Published on: 2nd June 2016 at 4:15 PM
Tim Addington
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Bauer Media has today announced the integration of its advertising sales teams to deliver enhanced service, flexibility and outcomes for commercial partners leveraging Bauer’s broad portfolio of brands.

Following an organisational review, print and digital sales teams from Bauer Media and Bauer Xcel Media, along with media solutions, brands and categories and implementation teams, will be brought together to create a united, simplified and strengthened commercial operation.

The change will create a seamless process for customers from strategy, ideation through to campaign delivery. The existing agency and direct sales team structure will continue.

Andreas Schoo, interim CEO said: “Bauer Media is committed to delivering the best and most responsive experience for our commercial partners wanting to access audiences through our magazines, digital and live experience platforms.

“Our new sales model will enable even greater flexibility and agility in responding to customer needs by providing a single point of contact for clients that will enhance their experience as well as producing more strategic and integrated advertising solutions.”

Carl Hammerschmidt, managing director of Bauer Xcel Media added: “Due to the increased demand for Bauer’s digital solutions and integrated briefs, it makes sense to evolve our services to meet the customer needs. At a time when digital is such an integral part of client’s plans, it is essential to have the capability, in-depth knowledge and ownership of digital across the entire Bauer sales operation.”

The new integrated structure, to be led by director of sales Fiorella Di Santo, comes into effect from July 4.

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By Tim Addington
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Communications professional with 15 years experience working in journalism, publishing and public relations for leading newspapers, magazines and PR agencies in the UK, Middle East and Australia. Currently working as executive director at peak trade association Publishers Australia after spending close to two years as communications director for independent Sydney advertising agency The Works in addition to providing PR consulting for media agencies, strategic marketing consultancies and experiential companies. Prior to The Works I was associate publisher and editor of leading advertising, marketing and media title, B&T, managing online and print editions, events and awards. Before moving to Australia I worked as editor of marketing and advertising magazine Campaign Middle East in Dubai, again overseeing online and the print magazine as well as developing and implementing educational and award events. Previously worked in public relations and UK national daily newspapers. Specialities include, strategic management, PR strategy, crisis management, media relations, writing, editing, event and people management.

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