Award-winning PR Agency Fifty Acres Opens Byron Bay Office

Award-winning PR Agency Fifty Acres Opens Byron Bay Office
SHARE
THIS



Following significant expansion over the past six months, communications and PR agency Fifty Acres has extended services to Byron Bay this week with the launch of its new office in the town centre.

Fifty Acres is dedicated to furthering the impact of not-for-profits (NFPs), government agencies and corporates across Australia, said managing director Jo Scard at the office launch.

“We’ve been increasingly working with clients in the region, including NSW Health and large not-for-profits,” she said.

“It’s great to now be here on the ground and open our doors to local organisations, many of whom are doing some great grassroots and innovative work.”

Winner of the Public Relations category at B&T’s Women in Media Awards 2017, Scard has lead Fifty Acres to double in size. The agency has teams in Canberra, Melbourne, Sydney, Queensland, regional Australia, and now in northern NSW.

Scard credited Fifty Acres’ success to the team’s passion and ability to exceed clients’ expectations.

“We are absolutely committed to being innovative communications experts, and importantly, tailoring our work to the for-purpose sector,” she said.

“We come from a background of working with charities and government, and are very familiar with the significant changes funding, service delivery and government relations.

“It’s imperative more than ever that traditional services start engaging their clients in new and interactive ways. It’s also increasingly important for charities to build their voice among corporate Australia and government.”

More than 80 of Byron’s hottest local talent from the social impact sector attended the office launch, including national and local organisations working in health and wellbeing, innovation and social services.

“Look, it’s great to bring social enterprises, NFPs and government agencies together and look at how we can maximise impact through strategic communications,” Scard said.

“Since the get-go, we’ve really focused on flexible and collaborative working relations to agenda new solutions that we can test, rework and scale up as we go.

“Kicking off with a celebration of live music, good food and knowledge-sharing is a great start, and we hope to do a lot more of it over the years to come.”

Please login with linkedin to comment

Fifty Acres Jo Scard

Latest News

Stop What You’re Doing! B&T’s 30 Under 30 Awards 2021 Are Now Open For Entries!
  • Advertising

Stop What You’re Doing! B&T’s 30 Under 30 Awards 2021 Are Now Open For Entries!

Adland, stop what you’re doing and listen up: B&T’s 30 Under 30 Awards are back in business and open for 2021 entries! For all you keen beans and those who are truly dedicated to nabbing a coveted 30 Under 30 Award, now’s the time to submit your entry! With international borders still closed, starting your […]

by B&T Magazine

B&T Magazine
Nike Ad On Bullying Sparks Racism Debate & Calls For Boycott
  • Campaigns

Nike Ad On Bullying Sparks Racism Debate & Calls For Boycott

An ad by Nike Japan that covers issues of bullying and racism is facing severe online backlash, as well as calls to boycott the sports giant’s products. The two-minute spot, released by Nike Japan, centres on several teenage girls bullied in school over their race or other differences. In the end, they find their confidence […]

by B&T Magazine

B&T Magazine
Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Jessica Thompson Joins Leadership Ranks Of Salesforce Partner 8squad
  • Technology

Jessica Thompson Joins Leadership Ranks Of Salesforce Partner 8squad

Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]

Google Signs On To Pay Australian Publishers As Part Of Global Initiative
  • Media
  • Technology

Google Signs On To Pay Australian Publishers As Part Of Global Initiative

Google Australia has revealed it has signed deals to pay Australian publishers, despite the ongoing debate around the Government’s proposed News Media Bargaining Code. Google announced a new initiative last month, named the Google News Showcase, which will see the tech giant pay publishers around the world $1 billion over the next three years. Upon […]

by B&T Magazine

B&T Magazine
Diverse group of friends exercising together outside during the COVID pandemic and wearing face masks.
  • Marketing
  • Technology

iStock Releases 2021 Visual Trends To Support SMBs And SMEs

iStock has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that they claim will resonate with consumers after a year of disruption—from major political events, the impact of COVID-19, effects of climate change, […]

Air New Zealand Goes In Search Of 8th Wonder Of The World In Fun New Safety Video
  • Advertising

Air New Zealand Goes In Search Of 8th Wonder Of The World In Fun New Safety Video

Air New Zealand and Tourism New Zealand have today launched a new safety video, ‘Aotearoa, the 8th Wonder of the World’, to help support the domestic tourism industry. The new campaign sees destinations across the country put forward their submission to be named the eighth wonder of the world—plus, there’s even a bit of a […]

One woman, lady explorer and biologist standing in nature by waterfall alone, using binoculars.
  • Opinion
  • Technology

What’s Next For Australia’s Privacy Laws?

With the Australian government currently undertaking the most significant review to our data laws ever, smrtr’s co-founder and CTO Boris Guennewig explains what might be next for Australia’s privacy laws. Australia’s privacy laws look set for a significant shakeup following the ACCC’s inquiry into digital platforms. As part of the government’s response to the Digital […]

Opinion

by B&T Magazine

B&T Magazine
Young business people are discussing together a new startup project. A glowing light bulb as a new idea.
  • Marketing

IBA Report Reveals PR & Marketing Agencies Are Falling Short Of Today’s Market Needs

Only 11 per cent of marketing managers are happy with their public relations agency, staggering findings from a new IBA International report show. IBA International, a leading B2B marketing communications consultancy, has announced the findings of a primary research report, which examines the confidence of B2B organisations in their marketing and communications agency structures. It […]

by B&T Magazine

B&T Magazine
Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Media

DoubleVerify Launches Publisher Suite For Digital Publishers

DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Chocolate Cookie  -Photographed on Hasselblad H3D2-39mb Camera
  • Technology

Verizon Media Launches ConnectID As A Cookie-Less Solution

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Val Morgan Outdoor Launches Next-Gen Screens At World Square
  • Media

Val Morgan Outdoor Launches Next-Gen Screens At World Square

Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]

Yeesum Lo Joins 10 ViacomCBS As Head Of Development
  • Media

Yeesum Lo Joins 10 ViacomCBS As Head Of Development

It was announced today that Yeesum Lo will join 10 ViacomCBS in the newly created role of Head of Development. Reporting directly to Head of Programming, Daniel Monaghan, Lo will be responsible for identifying and developing locally produced Australian content across all channels and platforms in conjunction with the wider Network 10 team. Lo joins […]

Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA
  • Campaigns

Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA

On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]

The Top 100 TikTok Creators, Trends And Videos In 2020
  • Media

The Top 100 TikTok Creators, Trends And Videos In 2020

TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]

Fleur Head Steps Into MD Role At VMLY&R New Zealand
  • Advertising

Fleur Head Steps Into MD Role At VMLY&R New Zealand

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]