Bastion Drives Away With Geely’s Creative & Media Accounts
Does Geely have a hard or soft 'G'? Answers on a postcard…
‘Live Sports Have Never Been More Important’: Seven Bets Big On AFL
Will Seven also bet big on the Lions to go the three-peat,…
Kayo Races Into The 2026 Season With Renewed F1 Rights
In big news for adenoidal pit stop strategy enthusiasts and insomniacs, the…
Indian Publication DOT.IN Launches In Australia, Introducing A Premium Voice For The Indian Diaspora
DOT.in, The India Way, a luxury, lifestyle and culture platform, has launched…
From Buzzwords To Breakthroughs: Building Real LLM Power In Partner Marketing
Suffice it to say, if you're not already thinking about LLMs, then…
Ad Spend Down 4.8% YTD, But Cinema Grows 37% In January
Ad bookings for The Ashes, Australian Open and...erm Avatar...have saved January, sort…
Essendon Becomes Airwallex’s First Aussie Sporting Team In Landmark Deal
Airwallex is used to winning with the McLaren team. B&T grabs popcorn…
International Women’s Day: Balancing The Scales In Advertising & Marketing
Ahead of this year's IWD, we spoke to a range of industry…
‘Growing Market’: Internet Ad Spend Increases 11.5% In 2025
When will the rapacious appetite of digital ad budgets be sated?
Aussies Watch 41 Hours Of TV & BVOD A Month
If we're each watching 41 hours of telly a month, perish the…
Cummins & Partners Strengthens Team With A Slew Of Hires
Three join Cummins & Partners. And with it, turn the agency's mug…
QBE & Sydney Swans Celebrate A Decorated 40-Year Partnership
In true Swannies fashion, there would be no better way of celebrating…
SOLVD Lands Dan Stephens As Inaugural Creative Director
SOLVD solves its recruitment problem with this hire.
Ex-Meta Client Partner Phil Bonanno Lands At Zitcha
Bonanno bounces his way to Zitcha in this zinger of a hire.
Animal Welfare League NSW Teams Up With Saatchi & Saatchi To Hijack TikTok Feeds
Far from barking up the wrong tree, this new work from Saatchis…
NAB Taps Its Bankers In New Homeowner Campaign Via TBWA
NAB believes home ownership is about more than a transaction. B&T's Gen…
‘You Cannot Grow With The Status Quo’: Dentsu Creative Primed For 2026 With Refreshed Leadership Team
Dentsu Creative says you can't grow with the Status Quo. Not to…
Telstra Brings Back The ‘Telstrut’ Via Bear Meets Eagle On Fire With +61
Mick returns rejuvenated to enrage AFL and NRL fans.
Australian Retirement Trust Reviews Creative
ART's taking a look at its creative requirements. Here's hoping it won't…
WPP To Ditch Holding Company Model & Find $950M In Cost Savings
WPP is looking to own 2028 and beyond. Quite like Australia's Men's…
Got2b Returns To Sydney Gay & Lesbian Mardi Gras Parade In Its Biggest Capacity
Worried about a bad hair day this Mardi Gras? Fear not it…
‘Humour Is How We Connect With Customers’: Jetstar Boards MAFS Bandwagon
Just like its flights, Jetstar was slightly behind schedule in joining the…
Spotlight On Sponsors: Brands Lace Up For Upcoming NRL & AFL Seasons
The AFL and NRL seasons are just around the corner. Which will…
Seven Kicks Off Its AFL Season With Light-Hearted Campaign
Bailey Smith may not be on the level of Nick Daicos in…
Heineken Taps Max Verstappen, Virgil Van Dijk, & Martin Garrix In ‘Cheers To All Fans’ Platform
Heineken unveils this work stuffed with Dutch celebs. Nothing on the country's…
WPP Media Wins Estée Lauder’s $987M Global Media Account
WPP Media sitting pretty following this win. Not to say that the…
Non-Bank Lender Prospa Appoints Bench Media
A non-bank lender might sound like an oxymoron. Much like a banker…
WPP & Adobe Expand Global Partnership Enabling Access To Workflows & CX Orchestration From Both Companies
Nothing gets us hot under the collar like access to workflows and…
CarsGuide Says It Just ‘Gets Cars’ In New Brand Platform Via Today The Brave
Used car salesmen: constantly propping up journos on trite 'Least trusted professions'…
‘Evolving For New Generation’: Westinghouse Taps Creator Lachy Mac To Connect With Gen Z
Stuck on which fridge to buy? Consider outsourcing your thought process to…
Lights Out: F1 Launches Its Biggest Reset With High-Octane ‘All To Drive For’ Campaign
The F1 is nearly here for more high-octane hijinks such as one-stop,…
CMOs To Watch, Presented By Zenith: How POLITIX’s Megan Voss Is Utilising Trends To Talk Directly To Customers
There's office politics and POLITIX office politics. Consider this a read on…
In A Budget Restricted Climate Seedtag’s Neuro-Contextual Ads Are Stretching Media Dollars Further
Budgets are tight at the moment. Perhaps even tighter than your ghastly…
Stan Ads Surge Helps Nine Lift Earnings As Revenue Tumbles In ‘Soft Advertising Market’
This advertising market has been so soft for so long, we're considering…
Optus Launches ‘Pride Blooms From Yes’ For Mardi Gras 2026 Via Apparent
Optus gets into gear with Mardi Gras in this new work. Yasss…
Australian Wheelchair Rugby Team Loses Its Iconic Green & Gold Uniforms In ‘Officially Unsponsored’ Campaign
Great work here from all involved, we reckon.
Zitcha Poaches Steve Biddle From Meta
Steve Biddle joins Zitcha. Not least for the promise of an oversized…
Weekend Ratings (6-8/2/2026): Brook Shows Her ‘True Colours’ & Refuses To Cop Her Medicine
Channelling our high school experience, bickering and bullying was the order of…
Amplify Launches ‘Amplify Live’ With More Talent
Amplify launches this new variety show. Which might come in handy if…
Dulux Lets The Next Generation Of Puppies Off The Lead
Dog poo and wet paint are two of our least favourite things…
