OzTAM has released the H2 2025 edition of its VOZ Total TV Viewing Report confirming Australians continue to watch more than 41 hours per month across broadcast TV and BVOD viewing. The data underscores the strength and scale of the Total TV market in the second half of last year, with BVOD continuing to grow and deliver incremental reach across key demographics.
At a time when many global markets are experiencing broadcast declines, Australia’s combined broadcast and BVOD ecosystem remains both stable and relevant, reaching 87.2 per cent of Australians each month – representing 24.1 million people. The findings reinforce Total TV’s sustained scale and relevance in a changing viewing landscape.
The report, based on the VOZ Total TV currency database, covers viewing from 29 June to 27 December 2025 and relevant full-year results. It provides a national, de-duplicated summary of free-to-air broadcast TV and BVOD across devices, audiences, and genres, analysing the billions of minutes viewed across Total TV. It is distinct from OzTAM’s Streamscape report, which incorporates subscription video-on-demand (SVOD) and other streaming services.
Key viewing insights: Australians watched more than 41 hours per month on average across broadcast TV and/or BVOD, with the majority of viewing occurring on TV sets in the home; consumption of combined broadcast TV and BVOD weekly minutes were broadly in line with H1 2025, at 15.7 billion minutes; BVOD minutes grew 27 per cent on H2 2024 to 2.5 billion minutes weekly, driven by continued growth in live streaming; in H2, broadcast TV and BVOD together reached an average 19.4 million Australians, or 70.4 per cent, each week, building to 24.1 million, or 87.2 per cent, across a month. Total TV reached more than 80 per cent across all key demographics; BVOD-only viewing added approximately 11 per cent incremental reach to broadcast TV on a weekly basis, rising to more than 16 per cent among the 16-39 and 25-54 age demographics.
“The VOZ H2 data confirms a consistently strong Total TV market, with BVOD continuing to deliver significant incremental reach, particularly for audiences aged under 55. The TV set remains firmly at the centre of broadcaster viewing, even as behaviour evolves across screens, a pattern we also saw reflected in our Q4 2025 Streamscape report,” said Karen Halligan, chief executive officer of OzTAM.
“The VOZ Total TV Viewing Report distils the macro trends that matter most. By continuing to share these insights, we ensure the industry has a clear, independent view of cross-platform consumption to support confident decision-making.”
As Australia’s official Total TV measurement standard, VOZ supports consistent planning, trading and reporting across the media industry. In addition to currency delivery, OzTAM publishes regular market analyses, including the bi-annual VOZ Total TV Viewing Report, providing the industry with ongoing access to robust, cross-platform insights.
VOZ combines panel measurement from more than 20,000 viewers in 8,300 OzTAM and Regional TAM homes with census-level BVOD data from more than 16 million connected devices each month. It delivers robust, de-duplicated, cross-platform audience measurement across ABC, Seven, Nine, 10, SBS, their regional affiliates and their BVOD services.
