Tapping into the agency’s fully-integrated strategy, media and digital capabilities, Leading independent charity Australian Cancer Research Foundation (ACRF) has appointed Mediahub and sister agency 303 to help drive overall awareness and bolster donations.
Appointed following a pitch, 303 and Mediahub’s combined work will span always on digital, strong search plus engagement around key donation moments as prominent elements of ACRF’s campaign activity. Recently, 303 was appointed to a brief for the Cancer Council’s Australia’s Biggest Morning Tea drive.
Using Mediahub’s proven media capabilities and tools, ACRF will also draw on 303’s burgeoning Data & Analytics team to ensure strong cut through in a cluttered market.
303 and Mediahub general manager Media Kylie Macey said: “As the only Australian charity focused specifically on cancer research, ACRF has a clear differentiator. In a sector filled with worthy causes, it can prove difficult to cut-through and convey this message in a way that really sticks with a variety of audiences. We’re looking forward to working closely with the ACRF team to meet this challenge, and ensure their valuable work is both recognised, and rewarded.”
Australian Cancer Research Foundation is a not-for-profit organisation which supports and find new and improved ways to prevent, detect and treat cancer. Launching in 1984, ACRF has provided $209.3 million in grant funding to 93 research projects and 44 research institutes.
The grants have led to ground-breaking discoveries that have altered the way cancer is thought of and treated in Australia. The impact of its work is felt not only by cancer researchers and scientists, but also by those in treatment for all types of cancer.
Australian Cancer Research Foundation CEO Kerry Strydom said: “We were impressed by the collaborative and seamless provision of 303’s strength in data and analytics, teamed with Mediahub’s proven media experience to develop an approach that’s unique to our organisation’s challenges. We can’t wait to see how this will increase our visibility and ultimately lead to greater outcomes within the cancer research field.
Mediahub Perth senior media manager Meg Handley concluded: “Being a not-for-profit, ACRF has to ensure that every advertising dollar is working overtime, driving both brand awareness and donations. We’re incredibly excited to apply our experience and strategic approach to convey their messages to the right people at the right time, build public’s awareness and understanding of ACRF and the work they do, and ultimately, encourage people to donate.”
