POLITIX’s head of marketing, Megan Voss leverages more than 15 years in experienced senior management roles for global retailers. From brands such as Ted Baker, Bonds, Calvin Klein Jeans, to turning to the dark side of agency land with Portas and even events with Virgin Australia Melbourne Fashion Festival, it is no question that Voss is a wealth of knowledge when it comes to marketing.
She sat down with B&T to discuss the importance of jumping on trends, in order to create opportunities in the menswear space, and how this is also POLITIX’s biggest challenge.
Now into our second season of B&T’s CMOs To Watch, presented by Zenith, Voss joins the ranks of visionary marketing leaders redefining the playbook. This series celebrates those who balance bold ideas with business impact and have a whole lot of fun along the way.
Megan Voss: A fave book, a comfy pillow and my daughter (she would provide endless entertainment)
B&T: What is your passion outside of work? If you weren’t a CMO, what would you be doing?
MV: I love art and connection. In the past I have curated a few exhibitions to raise funds for cancer research… so I probably would want to do something within the creative community space.
B&T: What was your favourite campaign of all time?
MV: I loved the Nike ‘You can’t beat a LDNR’ campaign, its had such a great energy and cultural relevancy. Also the recent Loewe ‘Decades of confusion’ campaign with Dan Levy and Aubrey Plaza was a really fresh and clever take for a brand campaign.
B&T: Now let’s talk shop. What is your brand’s top priority for the next 12 months?
MV: Priority at POLITIX is always customer connection. How can we ensure show up for our customer, provide excellent product, service and experiences. That’s our focus.
B&T: What channel is exciting you the most and how do you split your marketing budgets between long/short and channels mix?
MV: TikTok is proving such an exciting channel for POLITIX, we can really lean into our brand personality and test/trial what connects with men of today.
We always ensure we have a solid full funnel approach to our marketing mix, we need to ensure we highlight bigger brand moments but then also the quieter ones to, to ensure we give the customer what they want, when they want it and always aim to inspire.
B&T: What is the biggest challenge you currently face in the marketplace?
MV: Jumping on fast paced trends, how can we ensure we move with speed or even better create our own trends.
B&T: What are you most excited about in the marketplace?
MV: Jumping on trends! So much opportunity to lead in the menswear space. I think also authentic brand integration, there are so many channels to consider now and how you could show up in a meaningful way is exciting.
B&T: Where do you see yourself in five years time?
MV: I hope to be continually growing as a leader and creating great work that resonates.
B&T: Speaking hypothetically what’s one brand, product or category you’d like to sink your teeth into right now as a marketer?
MV: I’d love to work on Victoria’s Secret, revamp the brand and take it into the next phase.
B&T: Zenith believe there is untapped media potential we need to uncover. What is your prediction for media this year?
The media landscape is always evolving, we move from traditional to digital and then back again. I think agility in media strategy is key and most importantly for POLITIX we want to be where our customer is and look for opportunities to connect authentically.
