To celebrate Dulux Weathershield upgrading its formula, the paint company has enlisted the next generation of Dulux puppies.
“This year marks 50 years of our iconic Dulux Dog in Australia so we thought it was fitting we celebrate this. Our puppies represent the next generation here in Australia and we know our new paint will last for generations to come,” said Richard Hansen, marketing director, Dulux.
The Dulux Dog was first introduced to Australian households in 1976 with a dog called Mr Boswell wearing a Dulux branded cap. Colour television was just a year old, and ‘Bos’ quickly became a firm favourite with the Australian public.
The latest Weathershield campaign continues his legacy with the new generation of Dulux puppies featured across TV, billboards, digital, social and in retail channels.
“The Dulux Dog has been a symbol of trust and protection for Australian homes for half a century,” added Hansen.
“This campaign is all about celebrating both our legacy and our commitment to keeping homes beautiful and protected.”
Around one in 10 Australians have repainted their home exteriors in the past six months using Weathershield. It is available nationally through Bunnings, Mitre 10, Home Timber & Hardware, Inspirations Paint, Paint Spot, and Dulux Trade Centres.
The refreshed Dulux Weathershield campaign is a multi-agency initiative involving Clemenger BBDO, Initiative, Scooter, In the Media PR and the Dulux Marketing team with marketing director Richard Hansen, head of integrated marketing Angeline Lee and head of brand Therese Winterburn and senior integrated campaign manager Pravina Kumar.
