Kaimera has secured more than $750,000 in pro bono media value for a new national awareness campaign supporting Women’s Housing Company, with major media owners across Australia backing the initiative.
The six-week campaign, A Safe Home Changes Everything, will roll out across premium digital, out-of-home, print, radio and BVOD platforms throughout Australia’s eastern seaboard.
Media partners supporting the campaign include Time Out, Broadsheet, Alliance Outdoor Media, JCDecaux, Seven Network, Foxtel, oOh!media, QMS, Paramount, News Corp, VMO, ARN and SBS.
The Women’s Housing Company has operated for more than 40 years as a specialist community housing provider and homelessness service, delivering crisis, transitional, social and affordable housing to women across Sydney, the Hunter and Coffs Harbour.
The campaign aims to introduce the organisation to broader Australian audiences while highlighting the role stable housing plays in helping women recover and rebuild after crisis. It also seeks to drive fundraising support at a time when housing insecurity and homelessness continue to rise nationally.
Nick Behr, CEO of Kaimera, said the campaign demonstrated the collective power of the media industry when rallying behind a meaningful cause.
“The support shown for Women’s Housing Company has been incredible, and we’re proud to help give greater visibility to the critical work they do for women,” he said.
Nada Nasser, CEO of Women’s Housing Company, said Kaimera’s contribution extended far beyond media planning.
“They brought belief, generosity and genuine purpose to the table,” she said.
“Through their extraordinary support in securing more than $750,000 in pro bono media value, Kaimera has helped ensure this campaign reaches far beyond what we could have achieved alone, ultimately helping more women and children access the safety and stability they deserve.”
